Grey's Delhi office has won the creative duties of Alstrong, a manufacturer of aluminium composite panels and other products.
According to an official statement, this is the first time Alstrong has opted to work with an agency for its branding and communication requirements, and the partnership would lead to a pan-India campaign.
According to Alstrong, "In the initial phase, the company aims to define and reinforce an image for itself. This will help in aligning all the people and the processes to this newly formed brand identity. In the next phase, Alstrong aims to take this identity to its present set of customers, that is dealers, architects, fabricators and customers in the B2B space. Finally, it aims to target the end-consumer to make them aware of the multiple options that are available in the building material and living space."
Dip Sengupta, vice president and branch head,Grey Delhi, said, ”It's very exciting for us at Grey to help build an identity and a voice for a brand that is clearly on a growth trajectory.”