Campaign India Team
Oct 20, 2008

Godrej Hershey signs on Dhoni as ambassador

Mahendra Singh Dhoni has been signed on by Godrej Hershey as the brand ambassador for its new Chocolaty Candy – Maha Choco. Maha Choco is an extension of Nutrine's flagship brand – Mahalacto.  Godrej Hershey says Dhoni was their choice because he represents the values of superhero yet boy-next-door, winner, go-getter, stylish, trustworthy all-rounder.  

Godrej Hershey signs on Dhoni as ambassador

Mahendra Singh Dhoni has been signed on by Godrej Hershey as the brand ambassador for its new Chocolaty Candy – Maha Choco. Maha Choco is an extension of Nutrine's flagship brand – Mahalacto.
 
Godrej Hershey says Dhoni was their choice because he represents the values of superhero yet boy-next-door, winner, go-getter, stylish, trustworthy all-rounder.
 
A new ad campaign has been launched in this regard which shows Dhoni trading in his motorbike for a pink bicycle with a little girl in exchange for her Maha Choco. The idea was to demonstrates the brand positioning of 'Maha Deewanapan' with Dhoni going to ridiculous lengths to get his favourite candy.
 
Bobby Agarwal, COO, Godrej Hershey said, "There is a perfect fit between Dhoni and Maha Choco – the Maha attitude, confidence and passion to enjoy every moment in life. Besides his name being Mahi endorsing Maha Choco, he grew up eating Mahalacto and represents the brand values. He typifies the thought of 'Maha Deewanapan' completely."
 
The company says that Dhoni will be a part of all the brand and product communication on television, in print and outdoor media. There will be on-ground and promotional activities connected to the new campaign.

Source:
Campaign India