Campaign India Team
Jun 01, 2014

Goafest 2014 Creative Abbys: JWT snares 20 awards on last day; tops table with 40 including Grand Prix and 5 Golds

Digital Law & Kenneth bags Grand Prix, Gold; Chrome Pictures nets two Golds; DDB Mudra, Linen and Scarecrow one each

Goafest 2014 Creative Abbys: JWT snares 20 awards on last day; tops table with 40 including Grand Prix and 5 Golds

JWT India added 20 metals on the final awards night of the Creative Abbys at Goafest 2014, taking its tally to 40, the most for an agency at this year’s competition. The agency closed its 2014 Abbys campaign on top of the table with a Grand Prix, five Gold, 13 Silver and 21 Bronze Abbys.

On the final night of the awards, which were distributed over three days, the agency bagged a Gold in the Print category for its campaign for Godrej Security. The agency also bagged five Silver and 14 Bronze awards.

Digital Law & Kenneth bagged the only Grand Prix awarded on the night. The agency’s entry ‘Half Stories - The Journey of Doing Right’ for Tata Capital won in the ‘Creative Use of Social Media’ sub-category of the Digital competition. The agency also bagged a Gold for the same entry, besides a Bronze.

Chrome Pictures won the most Gold awards on the night with two Gold wins in the Film Craft category for ‘Lifebuoy Gondappa’. The agency also bagged four Silver and one Bronze awards.

Scarecrow Communications won a Gold in the Radio category for its entry ‘Pinkesh’ for Nitco. The agency also bagged a Silver and three Bronze awards on the night.

Linen Advertising won a total of four awards on the night, of which one was Gold, in the Radio category, for ‘Shakti (Women's Empowerment Cell) Rape Confession 1’. The agency also bagged a Silver and Bronze.

DDB Mudra Group was another agency to bag a Gold before the curtains came down on Goafest 2014. The win was in the Digital category for its entry for Femina ‘Made of You’. The agency also notched two Bronze wins.

Here’s a list of winners, followed by the metal tally by agency for the last set of awards announced on day three.

Scroll down to the end of this article for the metal tally by agency for the Creative Abbys at Goafest 2014 (includes Digital and all categories except Media, PR, Broadcaster and Publisher Abbys).

Also read: Goafest 2014 Creative Abbys: Alok Nanda, JWT bag Grand Prix

Winners announced on 31 May

Category Sub Category Brand, Title Agency Metal
Integrated Telecom, Products and Services Airtel - 1 Rupee Video Taproot India Silver
Integrated Media and Publications The Times of India - I Lead India Taproot India Silver
Integrated Corporate Portfolio Night - The Eye Opener JWT Silver
Film  Household and Business Appliances Smoo Speak Video Door Phone - Sharib Hashmi Scarecrow Communications Bronze
Film  Household and Business Appliances Godrej Security Solutions - Break in JWT Bronze
Film  Household and Business Appliances Godrej Security Solutions - Metal Bank JWT Bronze
Film  Telecom, Products and Services Bigrock.com - Rachels Yoga ideas@work Silver
Film  Household and Business Appliances Dulux Weather Shield Max - Nani Taproot India Bronze
Film  Media and Publications Sony Max - Police JWT Bronze
Film  Retail Advertising Flipkart.com - Fashion has a new address campaign Happy Creative Services Bronze
Film  Retail Advertising Flipkart.com - India wants to know campaign Happy Creative Services Silver
Film  Retail Advertising Flipkart.com - Women's Lifestyle - Closet full of nothing to wear Happy Creative Services Silver
Film  Retail Advertising Flipkart.com - India wants to know - Debate Happy Creative Services Silver
Film  Corporate The Times of India - I Lead India Taproot India Bronze
Film Craft Direction Cadbury Bournvita - Boxer Good Morning Films Silver
Film Craft Direction Cadbury Bournvita - Race Good Morning Films Bronze
Film Craft Direction Frooti - Magic of Frooti Nirvana Films Bronze
Film Craft Direction Google - Reunion Chrome Picture Silver
Film Craft Direction Lifebuoy Gondappa Chrome Picture Gold
Film Craft Original Music Score Cadbury Bournvita - Boxer Good Morning Films Bronze
Film Craft Original Music Score Madhya Pradesh Tourism - Colours Nirvana Films Bronze
Film Craft Original Music Score Google - Reunion Chrome Picture Bronze
Film Craft Original Music Score Lifebuoy Gondappa Chrome Picture Gold
Film Craft Editing Cadbury Bournvita - Boxer Good Morning Films Silver
Film Craft Editing Cadbury Bournvita - Race Good Morning Films Bronze
Film Craft Editing Lifebuoy Gondappa Chrome Picture Silver
Film Craft Cinematography Cadbury Bournvita - Boxer Good Morning Films Silver
Film Craft Cinematography Cadbury Bournvita - Race Good Morning Films Bronze
Film Craft Cinematography Google - Reunion Chrome Picture Bronze
Film Craft Cinematography Lifebuoy Gondappa Chrome Picture Silver
Film Craft Animation Wipro - We Live in a Blue Planet Rawshark Films Bronze
Film Craft Special Effects Madhya Pradesh Tourism - Colours Nirvana Films Bronze
Film Craft Sound Design Titan - The joy of gifting - classroom Nirvana Films Bronze
Film Craft Sound Design Cadbury 5 Star - No Hard Fillings Early Man Films Bronze
Film Craft Production Design Titan Raga - Strangers on a train Good Morning Films Bronze
Film Craft Production Design Ixigo - know and go Studio Eeksaurus Productions Bronze
Print Food Tase for Life -Campaign Curry Nation Brand Conversations Bronze
Print Food Nestle Kit Kat - campaign JWT Bronze
Print Food Nutribic Corporate War campaign JWT Bronze
Print Toiletries, Cosmetics and Health Care Jackson Tissue - campaign Draft FCB Ulka Bronze
Print Toiletries, Cosmetics and Health Care Bausch + Lomb - campaign Draft FCB Ulka Bronze
Print Household and Business Appliances Khaitan Fans - campaign JWT Bronze
Print Household and Business Appliances Godrej and Boyce Mfg - campaign JWT Bronze
Print Household and Business Appliances Godrej Security Solutions - Museum JWT Bronze
Print Household Products and Maintainance Nilkamal Matress - campaign Makani Creatives Bronze
Print Household Products and Maintainance Berger Paints campaign JWT Bronze
Print Media and Publications Zee 24 Taas - Riot Draft FCB Ulka Silver
Print Media and Publications The Times of India - Kala Ghoda campaign Taproot India Bronze
Print Business and home services Rustomjee Builders - Papeti Mubarak ideas@work Silver
Print Business and home services Rustomjee Builders - Grateful Parsi ideas@work Silver
Print Business and home services Rustomjee Builders - campaign ideas@work Bronze
Print Business and home services Rustomjee Builders - 10 reasons ideas@work Silver
Print Business and home services Godrej Security - campaign JWT Gold
Print Retail Advertising Hypercity - Movies and Music campaign Madison World Bronze
Print Retail Advertising Audibookindia.com - campaign Taproot India Bronze
Print Travel, Entertainment and Leisure Makemytrip.com - campaign Draft FCB Ulka Silver
Print Corporate Zee Cafe - Campaign Draft FCB Ulka Bronze
Print Corporate Rustomjee Builders - campaign ideas@work Bronze
Print Corporate Mumbai Mirror - Comedy nights - campaign Taproot India Bronze
Print Corporate Rustomjee Builders - Happy Dusshera ideas@work Silver
Print Corporate Rustomjee Builders - campaign ideas@work Silver
Print Corporate The Times of India - Farmers Suicide campaign Taproot India Bronze
Print Public Service, appeals and charity Friendioces SECA campaign Dentsu India Silver
Print Public Service, appeals and charity Masoom Night School NGO campaign Curry Nation Brand Conversations Bronze
Print Public Service, appeals and charity MARD - Man Against Rape and Discrimination - campaign JWT Bronze
Radio Clothing, innerwear, footwear and accessories IVY League - Sunny Folder JWT Bronze
Radio Household and Business Appliances Nirlep - Piththali Curry Nation Brand Conversations Bronze
Radio Household and Business Appliances Godrej Security Solutions - Pension JWT Silver
Radio Household and Business Appliances Godrej Security Solutions - Will JWT Silver
Radio Household Products and Maintainance Nitco - Servant Scarecrow Communications Silver
Radio Household Products and Maintainance Nitco - chaar paise Scarecrow Communications Bronze
Radio Household Products and Maintainance Nitco - Pinkesh Scarecrow Communications Gold
Radio Household Products and Maintainance Murphy Highlighters - Papdi Chaat JWT Silver
Radio Media and Publications Radio Mirchi - campaign Thought Blurb Silver
Radio Business and home services Freshwersworld.com -  Baby Sitting Scarecrow Communications Bronze
Radio Corporate Radio Mirchi - campaign Thought Blurb Silver
Radio Public Service, appeals and charity Vishranthi - Bedsheet Linen Advertising - Lintas Group Bronze
Radio Public Service, appeals and charity Vishranthi - Hunger Linen Advertising - Lintas Group Bronze
Radio Public Service, appeals and charity Vishranthi - Glass Linen Advertising - Lintas Group Silver
Radio Public Service, appeals and charity Shakti - Rape Confession 1  Linen Advertising - Lintas Group Gold
Radio Public Service, appeals and charity Mukti Foundation - Campaign JWT Silver
Digital Brand Corporate Website Pastiwala - Recreate our world Webmaffia Silver
Digital Brand Corporate Website BBC Media Action - Shaping Demands and pcties website Digitaslbi Bronze
Digital Brand campaign website/microsite Lava Mobiles - Iris 540Q Motion Gesture Microsite Karmatech Silver
Digital Brand campaign website/microsite Comedy Central presents the destructomatic Webchutney Studio Silver
Digital Brand campaign website/microsite Wipro - Future Thought of Business Webchutney Studio Bronze
Digital Brand campaign website/microsite Micromax Canvas 4 Interactive Avenues Silver
Digital Web Banner Rich Media Volkswagen Passenger Cars India - Polo GT-TSI Kicking up a storm Grey Digital  Bronze
Digital Creative Use of Search Engine Marketing Book My Show - Houseful Interactive Avenues Bronze
Digital Creative Use of Social Media Tata Capital - Half Stories - The journey of doing right Digital Law & Kenneth GRAND PRIX
Digital Creative Use of Social Media Old Spice - Building a Mantastic Brand ibs Silver
Digital Creative Use of Social Media Listerine - Vine Project JWT Bronze
Digital Creative Use of Social Media Femina - Made by you DDB Mudra Group Gold
Digital Creative Use of Social Media Apollo Tyres- adopt a pothole project Publicis India Bronze
Digital  Branded Content (including video) & branded game for internet- branded application/tool/mash up Star Movies - Reliving Life of Pi Grey Digital  Silver
Digital  Branded Content (including video) & branded game for internet- branded application/tool/mash up Be Beautiful - Vlog On PHD India Bronze
Digital  Branded Content (including video) & branded game for internet- branded application/tool/mash up Pepsodent - Music on Demand PHD India Bronze
Digital  Branded Content (including video) & branded game for internet- branded application/tool/mash up Cadbury Celebrations - Songs for sisters Madison World Bronze
Digital  Branded Content (including video) & branded game for internet- branded application/tool/mash up McDowell's no 1 soda - Boss Patrol DDB Mudra Group Bronze
Digital  Branded Film created for Internet/Video/YouTube (created exclusively for internet) Wipro - We Live in a Blue Planet Niche Minds Silver
Digital Branded Film created for Internet/Video/YouTube (created exclusively for internet) Tata Capital - Half Stories - The journey of doing right Digital Law & Kenneth Bronze
Digital Branded Film created for Internet/Video/YouTube (created exclusively for internet) PBMA's HV Desai Eye Hospital - 5 Exotic Destinations to see Seed Advertising Bronze
Digital Branded Film created for Internet/Video/YouTube (created exclusively for internet) Portfolio Night - Hair JWT Bronze
Digital Branded Film created for Internet/Video/YouTube (created exclusively for internet) Bharti AXA General Insurance - Working Patient 2 BVS Stop Publicis Communications Bronze
Digital Digital Innovations Use of New Technology to create a new brand experience (Including Augmented Reality Only Much Louder - Wasted Bin Webchutney Studio Silver
Digital Digital Innovations Use of New Technology to create a new brand experience (Including Augmented Reality McDowell's no 1 soda - Boss Patrol DDB Mudra Group Bronze
Digital Online Integrated Campaign using atleast three of the above internet media - eg: banner, email, website Star Movies - Reliving Life of Pi Grey Digital  Bronze
Digital Online Integrated Campaign using atleast three of the above internet media - eg: banner, email, website Tata Capital - Half Stories - The journey of doing right Digital Law & Kenneth Gold
Digital Online Integrated Campaign using atleast three of the above internet media - eg: banner, email, website Old Spice - Building a Mantastic Brand ibs Bronze
Digital Online Integrated Campaign using atleast three of the above internet media - eg: banner, email, website Cadbury Celebrations - Songs for sisters Madison World Bronze
Digital Application for mobile/tool/mash-up and branded games HUL - Kaan Khajura Teshan PHD India Silver
Digital Application for mobile/tool/mash-up and branded games Mukti Foundation - Truth Calling JWT Bronze
Digital Use of Design  Pastiwala - Recreate our world Webmaffia Bronze
Digital Use of Design  Snapdeal.com - Gandhi Draft FCB Ulka Bronze
Digital Use of Design  Oreo - Dunkathon Interface Communications Silver
Digital Use of Animation Pastiwala - Recreate our world Webmaffia Bronze
Digital Use of Animation MTV India - count your drinks MTV India Bronze
Digital Use of Video Star Movies - Reliving Life of Pi Grey Digital  Silver
Digital Use of Video Puma - Gear Up buddies Brandmovers India Bronze

 

Agency Tally for winners announced on 31 May (Scroll further down for overall agency tally)

 

Agency

Grand Prix Gold Silver Bronze Total
Brand Movers India       1 1
Chrome Pictures   2 4 1 7
Curry Nation Brand Conversation       3 3
DDB Mudra Group   1   2 3
Dentsu India     1   1
Digital Law & Kenneth 1 1   1 3
Digitaslbi       1 1
Draft FCB Ulka Advertisng     2 4 6
Early Man Film       1 1
Good Morning Films     3 5 8
Grey Digital     2 2 4
Happy Creative     3 1 4
ibs     1 1 2
Ideas@work     6 2 8
Interactive Avenues     1 1 2
Interface Communications     1   1
JWT   1 5 14 20
Karmatech     1   1
Linen Advertising - Lintas Group   1 1 2 4
Madison World       3 3
Makani Creatives       1 1
MTV India       1 1
Niche Minds     1   1
Nirvana       4 4
PHD India     1 2 3
Publicis India       2 2
Rawshark Films       1 1
Scarecrow Communications   1 1 3 5
Sead Advertising       1 1
Studio Eeksaurus       1 1
Taproot     2 6 8
Thought Blurb     2   2
Webchutney     2 1 3
Webmaffia     1 2

3

 

 

Overall Winners Tally by Agency

(Includes Digital, does not include PR, Broadcaster, Publisher and Media Abbys)

Organisation

Grand Prix Gold Silver  Bronze Total
Aaj Tak     1   1
Adfactors PR     1 4 5
Aim High India       1 1
Alok Nanda & Co 1 3 2 1 7
Amar Ujala Publications     1   1
Banana Brandworks       1 1
Bennett Coleman & Co   3 1 2 6
Brandmovers India       2 2
Candid Marketing   1 1 1 3
Chitralekha   1 2   3
Chrome Pictures   2 4 1 7
Colors Viacom18     2 6 8
Contract India   1     1
Curry Nation Brand Coversation       3 3
DB Corp   1 1 1 3
Da Cunha Communications       1 1
DDB Mudra Group   2 2 5 9
Dentsu India   1 1 3 5
Digital Law & Kanneth 1 3 1 2 7
Digitaslbi       1 1
Discovery Networks Apac     1 1 2
Draft FCB Ulka   1 3 6 10
Early Man Film       1 1
Forbes India   1     1
Gasoline Creative       1 1
Good Morning Silver     3 5 8
Grey Digital     3 2 5
Happy Creative Servies     3 2 5
Havas Worldwide     2 1 3
Headlines Today   1     1
Hindustan Media Ventures     2 4 6
ibs   1 1 1 3
ideas@work     10 4 14
Interactive Avenues     1 1 2
Interface Communcations     1   1
Jack in the Box     1 1 2
JWT India 1 5 13 21 40
Karigari Design       1 1
Karmatech Mediaworks     1   1
Kasturi & Sons   1     1
Kukooness   1 1 1 3
Life Ok (star India)       1 1
Linen Advertising Lintas Group   1 1 3 5
M&C Saatchi     1 1 2
Madison World   1 4 4 9
Makani Creatives       2 2
Marico      1   1
Maxus     1   1
Media2win India       1 1
Milestone Brandcom   1   3 4
MSLGroup     3 1 4
MTV India Viacom18   1 1 2 4
Multi Screen Media   1 3 2 6
Niche Minds     1   1
Nirvana Films       4 4
Out of the box       3 3
Paradigm Plus Marketing Communcations   1     1
Perfect Relations     1 1 2
PHD India   1 2 3 6
Publicis Communications   1 1 5 7
RK Swamy BBDO     1 1 2
Rawshark Films       1 1
Scarecrow Communications   1 2 3 6
Sead Advertising       1 1
Star Entertainment     2   2
Star India   1 3 4 8
Star Sports   2 1   3
Stark Communications     1 1 2
Studio Eeksaurus Productions       1 1
Tailor       1 1
Taproot India   3 10 16 29
Thought Blurb     2   2
Times Global Broadcasting      1   1
TV18 Broadcast - CNN IBN       1 1
Umbrella Design   4 3 1 8
Value360       1 1
Webchutney   1 2 2 5
Webmaffia     1 2 3
Zee Entertainment Enterprises     2   2

 

Source:
Campaign India

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