Digidarts secures digital performance mandate for Kisan Konnect

Digidarts has won the digital performance campaigns mandate for Kisan Konnect, the agro retail brand that connects farmers directly with consumers through fresh, traceable and sustainably sourced produce. The partnership enables Kisan Konnect to leverage Digidarts’ proprietary performance marketing tools, combining data-led targeting with creative optimisation to strengthen its digital presence.

As digital adoption accelerates within the agritech sector, the collaboration uses Digidarts’ behavioural analytics and creative strategy to position Kisan Konnect at the forefront of India’s farm-to-table e-commerce ecosystem. Through detailed audience segmentation and omni-channel campaign deployment, the brand aims to increase its visibility, drive engagement and support its mission of empowering farmers while serving urban households seeking reliable produce.

The initiative marks a shift for Kisan Konnect from a purely transactional model to a more integrated brand-building approach. By aligning data insights, narrative development and commerce, the partnership intends to elevate consumer experience and foster long-term brand affinity. The move strengthens Kisan Konnect’s role as a bridge between farmers and modern consumers, with digital performance marketing forming the foundation for its growth.

Siddhartha Vanvani, founder and ceo of Digidarts, said the collaboration reflects a broader opportunity for farmer-led brands in India to redefine their market presence. He noted that the partnership goes beyond traditional advertising by using technology and creativity to support agricultural communities and connect consumers more meaningfully in a digital-first environment.