Goafest 2014 Creative Abbys: Alok Nanda, JWT bag Grand Prix

Taproot gets maximum metals, nets 21 with three Golds; JWT, Umbrella bag four Golds each

May 30, 2014 11:18:00 PM | Article | Campaign India Team

Alok Nanda Communications and JWT India bagged a Grand Prix each at the Creative Abbys at Goafest 2014. Winners were announced on 30 May, the second day of the three-day festival.

JWT bagged its Grand Prix for its entry ‘Genomusic Project’ for Bay beat Collective in the Direct Category. The agency also bagged four Gold, eight Silver and seven Bronze metals. Two of the Gold wins came in Print Craft category - one each 'Antique Shop', 'Music Store' and House for Godrej Security and the other for Kit Kat entries ‘Break free – Snail’, ‘Break free – Tortoise’ and ‘Break free – Armadillo’. The agency also bagged one Gold for Bay Beat Collective in the ‘Brand Activation’ category. The fourth Gold for JWT was in the Brand Activation and Promotion category for its entry ‘Sirf Dekhneka Nahi’ for the Indian Premier League on Sony Max.

Alok Nanda Communications won the Grand Prix in the Design category for its entry ‘The Rising’ for India Bulls Group. The agency also bagged three Gold and two Silver awards, besides a Bronze. One of the three Golds were for ‘The Rising’ for Indiabull in the Ambient category, while the other two were in Design for ‘I Like this train too’ for Filter Press.

Umbrella Design won four Gold and three Silver awards, besides a Bronze. Three of the agency’s Gold wins came in the Design category – two for its entry ‘The Spirit Called Youth’  for Integriti. The other Gold was for Lawman ‘Be The Star’. The fourth Gold was in Print Craft for ‘Be the Star – Lawman’.

Taproot, with 21 metals, was the most awarded agency in terms of total number of awards. The agency bagged three Gold, eight Silver and 10 Bronze awards. One Gold win was for Farmer Suicides for The Times of India in the Design category. The same piece of work bagged Golds in the Corporate and Illustration categories.

Digital Law & Kenneth bagged four metals on the night, which included two Golds, a Silver and Bronze. The Golds came in the Branded Content category for Tata Capital’s ‘Half Stories – The Journey of Doning Right’ and Idea Cellular ‘Idea M-ID’.

DDB Mudra bagged a total of six metals on the night, one of which was Gold. The Gold win in Ambient was for Country Inn Hotels’ entry ‘Earth Hour’. The agency also bagged a Silver and four Bronze metals.

Dentsu India bagged a Gold and three Bronze metals on the night. The Gold win was for 'Make New Friends’ for Friendicoes SECA in the OOH category.

Draft FCB Ulka (now FCB Ulka) also bagged a Gold in its tally of four metals. The Gold win came in the OOH category for its entry ‘Riot’ for Zee 24 Taas. The agency also bagged a Silver and two Bronze awards.

Milestone Brandcom was another agency that scooped four metals. The agency bagged one Gold and three Bronze trophies. The Gold win was for Viacom18 - Bhaag Milkha Bhaag in Branded Content.

Candid Marketing bagged three metals in all - a Gold, a Silver and a Bronze . The Gold was in Brand Activation and Promotion for Nokia Agent ‘1020’ for Nokia India.

Kukooness also bagged three metals - a Gold, Silver and Bronze. The Gold was in Print Craft for the entry ‘You are a Dingbat’ for Papers by Kyoorius.

PHD India also had the Gold, Silver and Bronze combination. The Gold was for Kan Khajura Tesan in the Direct category, for HUL.

MTV India bagged a Gold for ‘Ceat MTV Chase The Monsoon’ in the Branded Content category. It also bagged a Bronze.

Webchutney was also among Gold-winners. It won the metal in the Ambient category for Only Much Louder entry ‘Wasted Bin’. The agency also bagged a Bronze.

Contract Advertising won a Gold in the 'Best use of integration of user generated content' category for First post you speak - Talk Don't Just Type.

View the full list of winners by agency and category here:

CategorySub Category DescriptionBrand, TitleOrganisationMetal
Branded ContentBest Fictional Program, series or FilmNokia Zoom AgentsHavas Worldwide IndiaSilver
Branded ContentBest Fictional Program, series or FilmAsha 501 - #ColourisinMTV IndiaBronze
Branded ContentBest Fictional Program, series or FilmLove in the time of pots n pansDDB MudraBronze
Branded ContentBest Non Fiction Program, series or FilmThe Journey - Half Stories of Doning RightDigital Law & KennethGold
Branded ContentBest Non Fiction Program, series or FilmCeat MTV - Chase the MonsoonMTV IndiaGold
Branded ContentBest Non Fiction Program, series or FilmThe Power of ShunyaTimes Global Broadcasting LimitedSilver
Branded ContentBest Non Fiction Program, series or FilmLakme Fashion Week - Colours ka JashnColors, Viacom18 MediaBronze
Branded ContentBest brand or product integration into a feature filmTata Safari Storme & '24' - The Real SUV meets Real ActionColors, Viacom18 MediaSilver
Branded ContentBest brand or product integration into a feature filmMakemytrip.com in Yeh Jawani Hai DeewaniMadison WorldSilver
Branded ContentBest brand or product integration into a feature filmAudi  - in Race 2Madison WorldSilver
Branded ContentBest Use of Integration of Experiential EventsTata Capital - Half Stories - The Journey of Doing RightDigital Law & KennethSilver
Branded ContentBest Use of Integration of Experiential EventsViacom18 - Bhaag Milkha BhaagMilestone BrandcomGold
Branded ContentBest Use of Integration of Experiential EventsTridhaatu Realty and Infra - Chembur FestTailor Bronze
Branded ContentBest use of integration of user generated contentLouis Phillippe - The Dressing RoomJack in the Box WorldwideSilver
Branded ContentBest use of integration of user generated contentCadbury Bournville - Tape a TweetMadison WorldSilver
Branded ContentBest use of integration of user generated contentFirst post you speak - Talk Don't Just TypeContract IndiaGold
Branded ContentBest use of integration of user generated contentBe Beautiful - Vlog-On!PHD IndiaBronze
Branded ContentBest use or integration of musicPepsi Music AbhiJack in the Box WorldwideBronze
Branded ContentBest use or integration of musicIdea M-IDDigital Law & KennethGold
Branded ContentBest use or integration of musicPepsodent - Music on DemandPHD IndiaSilver
Branded ContentBest Integrated Entertainment Content CampaignL'Oreal Paris Femina Women Awards 2013MaxusSilver
     
DirectFlat MailAditya Birla Life Insurance - The Last TelegramDDB Mudra GroupBronze
DirectDimensional MailRecurring Saving Plan - Belan M&C SaatchiBronze
DirectDimensional MailClub Mahindra - Talking BagM&C SaatchiSilver
DirectDirect Response (Print)Times of India - Organ DonationTaproot IndiaSilver
DirectDirect Response (Print)Times of India - Farmer SuicidesTaproot IndiaSilver
DirectDirect Response (TV, Radio and Infomercial)www.childsexualabuseindia.blogspot.com - abusersLinen Advertising - Lintas GroupBronze
DirectDirect Response (Digital)Weightless Project Happy Creative ServicesBronze
DirectDirect Response (Digital)Femina - Made by YouDDB Mudra GroupSilver
DirectDirect Response (Digital)Bay beat Collective - Genomusic ProjectJWT IndiaGRAND PRIX
DirectDirect Response (Mobile Marketing)Mukti Foundation - Truth CallingJWT IndiaBronze
DirectDirect Response (Mobile Marketing)Cadbury Bournvita - India plays BQCGrey DigitalSilver
DirectDirect Response (Mobile Marketing)Hindustan Unilever - Kan Khajura TesanPHD IndiaGold
DirectDirect CampaignThe Times of India - I lead IndiaTaproot IndiaBronze
     
DesignCorporate/Brand IdentityAntahpura Spa - Brand IdentityBanana BrandworksBronze
DesignStationeryHanuman Talkies Umbrella DesignSilver
DesignPublicationLawman - Be the starUmbrella DesignGold
DesignPublicationIntegriti - The Spirit Called YouthUmbrella DesignGold
DesignUse of Design in Direct MailKamala Group - Say it with a stampUmbrella DesignSilver
DesignUse of Design in Direct MailVaibhav Pandey - The Book This isOut of the BoxBronze
DesignUse of Design in PostersNutribic - Corporate War campaignJWT IndiaSilver
DesignUse of Design in PostersThe Times of India - Farmer Suicides campaignTaproot IndiaBronze
DesignUse of Design in PostersThe Times of India - Kala Ghoda CampaignTaproot IndiaBronze
DesignUse of Design in PostersIdeal Book Store - Door, TorchDraft FCB UlkaBronze
DesignBooks/DiariesFilter Press - I like this Train TooAlok Nanda & CompanyGold
DesignBooks/DiariesPresidium/Marvel Group - The Presidium Curriculum  BooksOut of the BoxBronze
DesignBooks/DiariesPapers by Kyoorius - You are a DingbatKukoonessSilver
DesignPackagingSarda FarmsAlok Nanda & CompanyBronze
DesignEnvironment DesignPY Bar - The Monochromatic Bar Karigari Design INCBronze
DesignEnvironment DesignIndia Bulls Group - The RisingAlok Nanda & CompanyGRAND PRIX
DesignCraft in Design-copyFilter Press - I like this Train TooAlok Nanda & CompanyGold
DesignCraft in Design-copyMumbai Mirror -Comedy Nights Cutting ChaiTaproot IndiaSilver
DesignCraft in Design-illustrationFilter Press - I like this Train TooAlok Nanda & CompanySilver
DesignCraft in Design-illustrationHero Cycles campaignJWT IndiaSilver
DesignCraft in Design-illustrationParty Hard Drivers campaignPublicis CommunicationsBronze
DesignCraft in Design-illustrationTimes of India - Farmers Suicide campaignTaproot IndiaGold
DesignCraft in Design-illustrationMARD, Men Against Rape and Discrimination campaignJWT IndiaSilver
Design Craft in Design - typoIntegriti - The Spirit Called YouthUmbrella DesignGold
Design Craft in Design - typoPapers by Kyoorius - You are a DingbatKukoonessBronze
     
OOHFood Amul Butter - Bhook Hai, Pyaaz NahinDa Cunha CommunicationsBronze
OOHFood Nutribic Corporate War campaignJWTSilver
OOHToiletries, Cosmetics and HealthcareBausch + LombDraft FCB UlkaSilver
OOHHousehold, Business AppliancesGodrej CampaignJWTBronze
OOHHousehold, Business AppliancesGodrej Security Solutions - MuseumJWTBronze
OOHHousehold product and maintainanceInfralite campaignMakani CreativesBronze
OOHBusiness and home servicesGodrej Security CampaignJWTBronze
OOHTravel, entertainment and leisureMakemytrip.com campaignDraft FCB UlkaBronze
OOHCorporatePresidium/Marvel Group CampaignOut of the BoxBronze
OOHPublic Service, appeals and charityHelpage India CampaignJWTBronze
OOHHousehold, Business AppliancesGodrej CampaignJWTSilver
OOHMedia and PublicationsZEE 24 Taas - RiotDraft FCB UlkaGold
OOHBusiness and home servicesQuikr - Sachin FanScarecrow CommunicationsSilver
OOHBusiness and home servicesRustomjee Builders - campaignIdeas@workSilver
OOHRetail AdvertisingAudiobookindia.com - campaignTaproot IndiaSilver
OOHTravel, entertainment and leisureMumbai Mirror campaignTaproot IndiaSilver
OOH CorporateParty Hard Drivers - CampaignPublicis CommunicationsSilver
OOHCorporateTimes of India - Farmer Suicides campaignTaproot IndiaGold
OOHCorporateRustomjee Builders - campaignIdeas@workSilver
OOHPublic Service, appeals and charityFriendlicoes SECA - Make New FriendsDentsu India Gold
OOHPublic Service, appeals and charityMARD, Men Against Rape and Discrimination campaignJWTSilver
     
AmbientSmall Scale Special SolutionsPriti Jadhav -Innovation Dietitian Visiting CardsPublicis CommunicationsBronze
AmbientSpecial BuildMTS - Wi-Fi BinBrand Movers IndiaBronze
AmbientSpecial BuildABP News - Aap Ko Rakhe AageMilestone BrandcomBronze
AmbientSpecial BuildIndia Bulls Group - The RisingAlok Nanda and CoGold
AmbientSpecial BuildCountry Inn hotels - Earth HourDDB MudraGold
AmbientExperiential AdvertisingMountain Dew - Push for Wrestling Taproot IndiaSilver
AmbientDigital OutdoorBacardi - BuzzerWebchutneyBronze
AmbientDigital OutdoorOnly Much Louder - Wasted BinWebchutneyGod
     
Print CraftArt Direction for Print AdvertisingRustomjee Builders CampaignIdeas@workBronze
Print CraftArt Direction for Print AdvertisingMumbai Mirror CampaignTaproot IndiaBronze
Print CraftArt Direction for Print AdvertisingTimes of India - Farmer Suicides campaignTaproot IndiaSilver
Print CraftArt Direction for Print AdvertisingNutribic - Corporate War campaignJWTSilver
Print CraftArt Direction for Print AdvertisingGodrej Security campaignJWTGold
Print CraftArt Direction for BTL workIntegriti - The Spirit Called YouthUmbrella DesignSilver
Print CraftArt Direction for BTL workLawman - Be the StarUmbrella DesignGold
Print CraftArt Direction for BTL workHanuman Talkies Umbrella DesignBronze
Print CraftArt Direction for BTL workNutribic - Corporate War campaignJWTBronze
Print CraftCopywriting (Below 100 words)The Ghetto Bar & Restaurant - The Social NetworkGasoline CreativeBronze
Print CraftCopywriting (Below 100 words)Rustomjee Builders - Happy DussheraIdeas@workSilver
Print CraftCopywriting (Below 100 words)Rustomjee Builders - campaignIdeas@workBronze
Print CraftCopywriting (Above 100 words)Rustomjee Builders - campaignIdeas@workSilver
Print CraftCopywriting (Above 100 words)Mumbai Mirror CampaignTaproot IndiaBronze
Print CraftCopywriting (Above 100 words)The Times of India - Organ Donation - Before and AfterTaproot IndiaBronze
Print CraftCopywriting (Above 100 words)The Times of India - I Lead India - the 9th letterTaproot IndiaBronze
Print CraftCopywriting (Above 100 words)The Times of India - Mumbai for women - why does Mumbai lie to women?Taproot IndiaBronze
Print CraftCopywriting (Above 100 words)Stark Communications - Copywriters wantedStark CommunicationsSilver
Print CraftBest use of IllustrationFriendicoes SECA campaignDentsu IndiaBronze
Print CraftBest use of IllustrationThe Times of India - Farmer Suicides campaignTaproot IndiaGold
Print CraftBest use of IllustrationThe Times of India - Kala Ghoda campaignTaproot IndiaBronze
Print CraftBest use of IllustrationMARD - Men Against Rape and DiscriminationJWTBronze
Print CraftBest use of IllustrationNestle Kit Kat - CampaignJWTGold
Print CraftBest use of IllustrationAsiant News - UnexpectedStark CommunicationsBronze
Print CraftBest use of typographyMumbai Mirror CampaignTaproot IndiaBronze
Print CraftBest use of typographyFilter Press - CampaignAlok Nanda & CoSilver
Print CraftBest use of typographyPapers by Kyoorius - You are a DingbatKukoonessGold
     
Brand Activation & PromotionFood Recharge with Nestle EverydayMedia2win IndiaBronze
Brand Activation & PromotionFood Oreo Guinness World RecordCandid MarketingBronze
Brand Activation & PromotionBeveragesMountain Dew - Push for WrestlingTaprootSilver
Brand Activation & PromotionToiletries, Cosmetics and HealthcareMoods 1500 Dots Condom - Dots Kolam RK Swamy BBDOBronze
Brand Activation & PromotionTelecom Products and ServicesNokia Agent '1020'Candid MarketingGold
Brand Activation & PromotionFinancial ServicesMax Life Insurance - In search of young authorsHavas WorldwideBronze
Brand Activation & PromotionMedia and PublicationsABP News - Aap ko rakhe aageMilestone BrandcomBronze
Brand Activation & PromotionMedia and PublicationsIPL - Sirf Dekhne Ka NahiJWT IndiaGold
Brand Activation & PromotionMedia and PublicationsFemina - Made by YouDDB MudraSilver
Brand Activation & PromotionCorporateTata Capital - Half Stories - The Journey of Doing RightDigital Law & KennethBronze
Brand Activation & PromotionCorporateTetra Pack - Your Cartons, My ClassroomDentsu IndiaBronze
Brand Activation & PromotionCorporateBay Beat Collective - Genomusic ProjectJWT IndiaGold
Brand Activation & PromotionPublic Service Appeals and CharityMukti Foundation - Truth CallingJWT IndiaSilver
Brand Activation & PromotionUse of Promotional StuntsNokia Agent '1020'Candid MarketingSilver
Brand Activation & PromotionUse of Promotional StuntsViacom18 - Bhaag Milkha BhaagMilestone BrandcomBronze
Brand Activation & PromotionUse of Guerrilla Marketing10 Downing Street Pub - Had a drink? ThinkDentsu IndiaBronze
Brand Activation & PromotionIntegrated campaign led by promo and activationMax Life Insurance - In search of young authorsHavas WorldwideSilver
Brand Activation & PromotionIntegrated campaign led by promo and activationAditya Birla Life Insurance - The Last TelegramDDB MudraBronze
AgencyGrand Prix GoldSilverBronzeTotal
Alok Nanda & Company13217
Banana Brandworks   11
Brandmovers India   11
Candid Marketing 1113
Colors Viacom18  112
Contract India 1  1
Da Cunha Communications   11
DDB Mudra 1236
Dentsu India 1 34
Digital Law & Kenneth 2114
Draftfcb Ulka 1124
Gasoline Creative   11
Grey Digital  1 1
Happy Creative Services India   11
Havas  213
Ideas@work  426
Jack in the Box  112
JWT148720
Karigari Design   11
Kukooness 1113
Linen Advertising (Lintas Group)   11
M&C Saatchi  112
Madison World 0303
Makani Creatives   11
Maxus  1 1
Media2win India   11
Milestone Brandcom 1 34
MTV India 1012
Out of the Box   33
PHD India 1113
Publicis Communications  123
RK Swamy  011
Scarecrow Communications  1 1
Stark Communications  112
Tailor   11
Taproot India 381021
Times Global Broadcasting Limited  1 1
Umbrella Design 4318
Webchutney 1 12