Campaign India Team
May 31, 2014

Goafest 2014 Creative Abbys: Alok Nanda, JWT bag Grand Prix

Taproot gets maximum metals, nets 21 with three Golds; JWT, Umbrella bag four Golds each

Goafest 2014 Creative Abbys: Alok Nanda, JWT bag Grand Prix

Alok Nanda Communications and JWT India bagged a Grand Prix each at the Creative Abbys at Goafest 2014. Winners were announced on 30 May, the second day of the three-day festival.

JWT bagged its Grand Prix for its entry ‘Genomusic Project’ for Bay beat Collective in the Direct Category. The agency also bagged four Gold, eight Silver and seven Bronze metals. Two of the Gold wins came in Print Craft category - one each 'Antique Shop', 'Music Store' and House for Godrej Security and the other for Kit Kat entries ‘Break free – Snail’, ‘Break free – Tortoise’ and ‘Break free – Armadillo’. The agency also bagged one Gold for Bay Beat Collective in the ‘Brand Activation’ category. The fourth Gold for JWT was in the Brand Activation and Promotion category for its entry ‘Sirf Dekhneka Nahi’ for the Indian Premier League on Sony Max.

Alok Nanda Communications won the Grand Prix in the Design category for its entry ‘The Rising’ for India Bulls Group. The agency also bagged three Gold and two Silver awards, besides a Bronze. One of the three Golds were for ‘The Rising’ for Indiabull in the Ambient category, while the other two were in Design for ‘I Like this train too’ for Filter Press.

Umbrella Design won four Gold and three Silver awards, besides a Bronze. Three of the agency’s Gold wins came in the Design category – two for its entry ‘The Spirit Called Youth’  for Integriti. The other Gold was for Lawman ‘Be The Star’. The fourth Gold was in Print Craft for ‘Be the Star – Lawman’.

Taproot, with 21 metals, was the most awarded agency in terms of total number of awards. The agency bagged three Gold, eight Silver and 10 Bronze awards. One Gold win was for Farmer Suicides for The Times of India in the Design category. The same piece of work bagged Golds in the Corporate and Illustration categories.

Digital Law & Kenneth bagged four metals on the night, which included two Golds, a Silver and Bronze. The Golds came in the Branded Content category for Tata Capital’s ‘Half Stories – The Journey of Doning Right’ and Idea Cellular ‘Idea M-ID’.

DDB Mudra bagged a total of six metals on the night, one of which was Gold. The Gold win in Ambient was for Country Inn Hotels’ entry ‘Earth Hour’. The agency also bagged a Silver and four Bronze metals.

Dentsu India bagged a Gold and three Bronze metals on the night. The Gold win was for 'Make New Friends’ for Friendicoes SECA in the OOH category.

Draft FCB Ulka (now FCB Ulka) also bagged a Gold in its tally of four metals. The Gold win came in the OOH category for its entry ‘Riot’ for Zee 24 Taas. The agency also bagged a Silver and two Bronze awards.

Milestone Brandcom was another agency that scooped four metals. The agency bagged one Gold and three Bronze trophies. The Gold win was for Viacom18 - Bhaag Milkha Bhaag in Branded Content.

Candid Marketing bagged three metals in all - a Gold, a Silver and a Bronze . The Gold was in Brand Activation and Promotion for Nokia Agent ‘1020’ for Nokia India.

Kukooness also bagged three metals - a Gold, Silver and Bronze. The Gold was in Print Craft for the entry ‘You are a Dingbat’ for Papers by Kyoorius.

PHD India also had the Gold, Silver and Bronze combination. The Gold was for Kan Khajura Tesan in the Direct category, for HUL.

MTV India bagged a Gold for ‘Ceat MTV Chase The Monsoon’ in the Branded Content category. It also bagged a Bronze.

Webchutney was also among Gold-winners. It won the metal in the Ambient category for Only Much Louder entry ‘Wasted Bin’. The agency also bagged a Bronze.

Contract Advertising won a Gold in the 'Best use of integration of user generated content' category for First post you speak - Talk Don't Just Type.

View the full list of winners by agency and category here:

Category Sub Category Description Brand, Title Organisation Metal
Branded Content Best Fictional Program, series or Film Nokia Zoom Agents Havas Worldwide India Silver
Branded Content Best Fictional Program, series or Film Asha 501 - #Colourisin MTV India Bronze
Branded Content Best Fictional Program, series or Film Love in the time of pots n pans DDB Mudra Bronze
Branded Content Best Non Fiction Program, series or Film The Journey - Half Stories of Doning Right Digital Law & Kenneth Gold
Branded Content Best Non Fiction Program, series or Film Ceat MTV - Chase the Monsoon MTV India Gold
Branded Content Best Non Fiction Program, series or Film The Power of Shunya Times Global Broadcasting Limited Silver
Branded Content Best Non Fiction Program, series or Film Lakme Fashion Week - Colours ka Jashn Colors, Viacom18 Media Bronze
Branded Content Best brand or product integration into a feature film Tata Safari Storme & '24' - The Real SUV meets Real Action Colors, Viacom18 Media Silver
Branded Content Best brand or product integration into a feature film Makemytrip.com in Yeh Jawani Hai Deewani Madison World Silver
Branded Content Best brand or product integration into a feature film Audi  - in Race 2 Madison World Silver
Branded Content Best Use of Integration of Experiential Events Tata Capital - Half Stories - The Journey of Doing Right Digital Law & Kenneth Silver
Branded Content Best Use of Integration of Experiential Events Viacom18 - Bhaag Milkha Bhaag Milestone Brandcom Gold
Branded Content Best Use of Integration of Experiential Events Tridhaatu Realty and Infra - Chembur Fest Tailor  Bronze
Branded Content Best use of integration of user generated content Louis Phillippe - The Dressing Room Jack in the Box Worldwide Silver
Branded Content Best use of integration of user generated content Cadbury Bournville - Tape a Tweet Madison World Silver
Branded Content Best use of integration of user generated content First post you speak - Talk Don't Just Type Contract India Gold
Branded Content Best use of integration of user generated content Be Beautiful - Vlog-On! PHD India Bronze
Branded Content Best use or integration of music Pepsi Music Abhi Jack in the Box Worldwide Bronze
Branded Content Best use or integration of music Idea M-ID Digital Law & Kenneth Gold
Branded Content Best use or integration of music Pepsodent - Music on Demand PHD India Silver
Branded Content Best Integrated Entertainment Content Campaign L'Oreal Paris Femina Women Awards 2013 Maxus Silver
         
Direct Flat Mail Aditya Birla Life Insurance - The Last Telegram DDB Mudra Group Bronze
Direct Dimensional Mail Recurring Saving Plan - Belan  M&C Saatchi Bronze
Direct Dimensional Mail Club Mahindra - Talking Bag M&C Saatchi Silver
Direct Direct Response (Print) Times of India - Organ Donation Taproot India Silver
Direct Direct Response (Print) Times of India - Farmer Suicides Taproot India Silver
Direct Direct Response (TV, Radio and Infomercial) www.childsexualabuseindia.blogspot.com - abusers Linen Advertising - Lintas Group Bronze
Direct Direct Response (Digital) Weightless Project  Happy Creative Services Bronze
Direct Direct Response (Digital) Femina - Made by You DDB Mudra Group Silver
Direct Direct Response (Digital) Bay beat Collective - Genomusic Project JWT India GRAND PRIX
Direct Direct Response (Mobile Marketing) Mukti Foundation - Truth Calling JWT India Bronze
Direct Direct Response (Mobile Marketing) Cadbury Bournvita - India plays BQC Grey Digital Silver
Direct Direct Response (Mobile Marketing) Hindustan Unilever - Kan Khajura Tesan PHD India Gold
Direct Direct Campaign The Times of India - I lead India Taproot India Bronze
         
Design Corporate/Brand Identity Antahpura Spa - Brand Identity Banana Brandworks Bronze
Design Stationery Hanuman Talkies  Umbrella Design Silver
Design Publication Lawman - Be the star Umbrella Design Gold
Design Publication Integriti - The Spirit Called Youth Umbrella Design Gold
Design Use of Design in Direct Mail Kamala Group - Say it with a stamp Umbrella Design Silver
Design Use of Design in Direct Mail Vaibhav Pandey - The Book This is Out of the Box Bronze
Design Use of Design in Posters Nutribic - Corporate War campaign JWT India Silver
Design Use of Design in Posters The Times of India - Farmer Suicides campaign Taproot India Bronze
Design Use of Design in Posters The Times of India - Kala Ghoda Campaign Taproot India Bronze
Design Use of Design in Posters Ideal Book Store - Door, Torch Draft FCB Ulka Bronze
Design Books/Diaries Filter Press - I like this Train Too Alok Nanda & Company Gold
Design Books/Diaries Presidium/Marvel Group - The Presidium Curriculum  Books Out of the Box Bronze
Design Books/Diaries Papers by Kyoorius - You are a Dingbat Kukooness Silver
Design Packaging Sarda Farms Alok Nanda & Company Bronze
Design Environment Design PY Bar - The Monochromatic Bar  Karigari Design INC Bronze
Design Environment Design India Bulls Group - The Rising Alok Nanda & Company GRAND PRIX
Design Craft in Design-copy Filter Press - I like this Train Too Alok Nanda & Company Gold
Design Craft in Design-copy Mumbai Mirror -Comedy Nights Cutting Chai Taproot India Silver
Design Craft in Design-illustration Filter Press - I like this Train Too Alok Nanda & Company Silver
Design Craft in Design-illustration Hero Cycles campaign JWT India Silver
Design Craft in Design-illustration Party Hard Drivers campaign Publicis Communications Bronze
Design Craft in Design-illustration Times of India - Farmers Suicide campaign Taproot India Gold
Design Craft in Design-illustration MARD, Men Against Rape and Discrimination campaign JWT India Silver
Design  Craft in Design - typo Integriti - The Spirit Called Youth Umbrella Design Gold
Design  Craft in Design - typo Papers by Kyoorius - You are a Dingbat Kukooness Bronze
         
OOH Food  Amul Butter - Bhook Hai, Pyaaz Nahin Da Cunha Communications Bronze
OOH Food  Nutribic Corporate War campaign JWT Silver
OOH Toiletries, Cosmetics and Healthcare Bausch + Lomb Draft FCB Ulka Silver
OOH Household, Business Appliances Godrej Campaign JWT Bronze
OOH Household, Business Appliances Godrej Security Solutions - Museum JWT Bronze
OOH Household product and maintainance Infralite campaign Makani Creatives Bronze
OOH Business and home services Godrej Security Campaign JWT Bronze
OOH Travel, entertainment and leisure Makemytrip.com campaign Draft FCB Ulka Bronze
OOH Corporate Presidium/Marvel Group Campaign Out of the Box Bronze
OOH Public Service, appeals and charity Helpage India Campaign JWT Bronze
OOH Household, Business Appliances Godrej Campaign JWT Silver
OOH Media and Publications ZEE 24 Taas - Riot Draft FCB Ulka Gold
OOH Business and home services Quikr - Sachin Fan Scarecrow Communications Silver
OOH Business and home services Rustomjee Builders - campaign Ideas@work Silver
OOH Retail Advertising Audiobookindia.com - campaign Taproot India Silver
OOH Travel, entertainment and leisure Mumbai Mirror campaign Taproot India Silver
OOH  Corporate Party Hard Drivers - Campaign Publicis Communications Silver
OOH Corporate Times of India - Farmer Suicides campaign Taproot India Gold
OOH Corporate Rustomjee Builders - campaign Ideas@work Silver
OOH Public Service, appeals and charity Friendlicoes SECA - Make New Friends Dentsu India  Gold
OOH Public Service, appeals and charity MARD, Men Against Rape and Discrimination campaign JWT Silver
         
Ambient Small Scale Special Solutions Priti Jadhav -Innovation Dietitian Visiting Cards Publicis Communications Bronze
Ambient Special Build MTS - Wi-Fi Bin Brand Movers India Bronze
Ambient Special Build ABP News - Aap Ko Rakhe Aage Milestone Brandcom Bronze
Ambient Special Build India Bulls Group - The Rising Alok Nanda and Co Gold
Ambient Special Build Country Inn hotels - Earth Hour DDB Mudra Gold
Ambient Experiential Advertising Mountain Dew - Push for Wrestling  Taproot India Silver
Ambient Digital Outdoor Bacardi - Buzzer Webchutney Bronze
Ambient Digital Outdoor Only Much Louder - Wasted Bin Webchutney God
         
Print Craft Art Direction for Print Advertising Rustomjee Builders Campaign Ideas@work Bronze
Print Craft Art Direction for Print Advertising Mumbai Mirror Campaign Taproot India Bronze
Print Craft Art Direction for Print Advertising Times of India - Farmer Suicides campaign Taproot India Silver
Print Craft Art Direction for Print Advertising Nutribic - Corporate War campaign JWT Silver
Print Craft Art Direction for Print Advertising Godrej Security campaign JWT Gold
Print Craft Art Direction for BTL work Integriti - The Spirit Called Youth Umbrella Design Silver
Print Craft Art Direction for BTL work Lawman - Be the Star Umbrella Design Gold
Print Craft Art Direction for BTL work Hanuman Talkies  Umbrella Design Bronze
Print Craft Art Direction for BTL work Nutribic - Corporate War campaign JWT Bronze
Print Craft Copywriting (Below 100 words) The Ghetto Bar & Restaurant - The Social Network Gasoline Creative Bronze
Print Craft Copywriting (Below 100 words) Rustomjee Builders - Happy Dusshera Ideas@work Silver
Print Craft Copywriting (Below 100 words) Rustomjee Builders - campaign Ideas@work Bronze
Print Craft Copywriting (Above 100 words) Rustomjee Builders - campaign Ideas@work Silver
Print Craft Copywriting (Above 100 words) Mumbai Mirror Campaign Taproot India Bronze
Print Craft Copywriting (Above 100 words) The Times of India - Organ Donation - Before and After Taproot India Bronze
Print Craft Copywriting (Above 100 words) The Times of India - I Lead India - the 9th letter Taproot India Bronze
Print Craft Copywriting (Above 100 words) The Times of India - Mumbai for women - why does Mumbai lie to women? Taproot India Bronze
Print Craft Copywriting (Above 100 words) Stark Communications - Copywriters wanted Stark Communications Silver
Print Craft Best use of Illustration Friendicoes SECA campaign Dentsu India Bronze
Print Craft Best use of Illustration The Times of India - Farmer Suicides campaign Taproot India Gold
Print Craft Best use of Illustration The Times of India - Kala Ghoda campaign Taproot India Bronze
Print Craft Best use of Illustration MARD - Men Against Rape and Discrimination JWT Bronze
Print Craft Best use of Illustration Nestle Kit Kat - Campaign JWT Gold
Print Craft Best use of Illustration Asiant News - Unexpected Stark Communications Bronze
Print Craft Best use of typography Mumbai Mirror Campaign Taproot India Bronze
Print Craft Best use of typography Filter Press - Campaign Alok Nanda & Co Silver
Print Craft Best use of typography Papers by Kyoorius - You are a Dingbat Kukooness Gold
         
Brand Activation & Promotion Food  Recharge with Nestle Everyday Media2win India Bronze
Brand Activation & Promotion Food  Oreo Guinness World Record Candid Marketing Bronze
Brand Activation & Promotion Beverages Mountain Dew - Push for Wrestling Taproot Silver
Brand Activation & Promotion Toiletries, Cosmetics and Healthcare Moods 1500 Dots Condom - Dots Kolam  RK Swamy BBDO Bronze
Brand Activation & Promotion Telecom Products and Services Nokia Agent '1020' Candid Marketing Gold
Brand Activation & Promotion Financial Services Max Life Insurance - In search of young authors Havas Worldwide Bronze
Brand Activation & Promotion Media and Publications ABP News - Aap ko rakhe aage Milestone Brandcom Bronze
Brand Activation & Promotion Media and Publications IPL - Sirf Dekhne Ka Nahi JWT India Gold
Brand Activation & Promotion Media and Publications Femina - Made by You DDB Mudra Silver
Brand Activation & Promotion Corporate Tata Capital - Half Stories - The Journey of Doing Right Digital Law & Kenneth Bronze
Brand Activation & Promotion Corporate Tetra Pack - Your Cartons, My Classroom Dentsu India Bronze
Brand Activation & Promotion Corporate Bay Beat Collective - Genomusic Project JWT India Gold
Brand Activation & Promotion Public Service Appeals and Charity Mukti Foundation - Truth Calling JWT India Silver
Brand Activation & Promotion Use of Promotional Stunts Nokia Agent '1020' Candid Marketing Silver
Brand Activation & Promotion Use of Promotional Stunts Viacom18 - Bhaag Milkha Bhaag Milestone Brandcom Bronze
Brand Activation & Promotion Use of Guerrilla Marketing 10 Downing Street Pub - Had a drink? Think Dentsu India Bronze
Brand Activation & Promotion Integrated campaign led by promo and activation Max Life Insurance - In search of young authors Havas Worldwide Silver
Brand Activation & Promotion Integrated campaign led by promo and activation Aditya Birla Life Insurance - The Last Telegram DDB Mudra Bronze
Agency Grand Prix  Gold Silver Bronze Total
Alok Nanda & Company 1 3 2 1 7
Banana Brandworks       1 1
Brandmovers India       1 1
Candid Marketing   1 1 1 3
Colors Viacom18     1 1 2
Contract India   1     1
Da Cunha Communications       1 1
DDB Mudra   1 2 3 6
Dentsu India   1   3 4
Digital Law & Kenneth   2 1 1 4
Draftfcb Ulka   1 1 2 4
Gasoline Creative       1 1
Grey Digital     1   1
Happy Creative Services India       1 1
Havas     2 1 3
Ideas@work     4 2 6
Jack in the Box     1 1 2
JWT 1 4 8 7 20
Karigari Design       1 1
Kukooness   1 1 1 3
Linen Advertising (Lintas Group)       1 1
M&C Saatchi     1 1 2
Madison World   0 3 0 3
Makani Creatives       1 1
Maxus     1   1
Media2win India       1 1
Milestone Brandcom   1   3 4
MTV India   1 0 1 2
Out of the Box       3 3
PHD India   1 1 1 3
Publicis Communications     1 2 3
RK Swamy     0 1 1
Scarecrow Communications     1   1
Stark Communications     1 1 2
Tailor       1 1
Taproot India   3 8 10 21
Times Global Broadcasting Limited     1   1
Umbrella Design   4 3 1 8
Webchutney   1   1 2

 

Source:
Campaign India

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