Goafest 2009: Look who’s talking: Jean-Marie Dru

Take Jean-Marie Dru’s name and the word Disruption comes to mind. Dru, chairman of TBWA Worldwide, has popularised and pioneered the concept of Disruption worldwide and has authored books on the same subject including Disruption: Overturning Conventions and Shaking up the Marketplace and Beyond Disruption: Changing the Rules in the Marketplace.

by Campaign India Team

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