GlobalLogic Inc., a Hitachi Group company specialising in digital engineering, has appointed LuJean Smith as its new chief marketing officer. The move comes as the company looks to capitalise on expanding opportunities in AI-driven digital innovation and strengthen its market positioning globally. Smith’s appointment is effective January 6, and she will report directly to Srini Shankar, president and ceo of GlobalLogic.
In her new role, Smith will lead GlobalLogic’s global marketing strategy, positioning marketing as a core growth driver for the business. Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities. A key focus will be aligning GlobalLogic’s marketing narrative with Hitachi’s wider strategic direction, including its ‘Inspire 2027’ management plan.
Smith will oversee the development and execution of integrated, multi-channel marketing campaigns aimed at reinforcing GlobalLogic’s position as a digital engineering partner for global enterprises. These campaigns will highlight GlobalLogic VelocityAI, the company’s suite of AI-powered service offerings, and demonstrate how AI, engineering and design intersect to deliver measurable business outcomes for clients. The role also involves amplifying GlobalLogic’s collaboration within the Hitachi Group, positioning ‘One Hitachi’ as a differentiator in the market.
Announcing the appointment, Shankar said: “We are thrilled to welcome LuJean Smith to GlobalLogic as our new chief marketing officer. LuJean is a proven strategist and an award-winning, transformative leader whose extensive experience will be invaluable as we continue to scale our impact. Her expertise will be critical in amplifying GlobalLogic’s leadership in this rapidly evolving, AI-first world.”
Smith brings close to 30 years of global marketing leadership experience across the technology and consulting sectors. Her career includes senior marketing and communications roles at organisations such as GE, Siemens, Accenture and Cognizant. Across these roles, she has been responsible for building corporate brands, leading complex transformation programmes and translating advanced technology capabilities into compelling market narratives.
Her experience is expected to support GlobalLogic’s ambitions to differentiate itself in a competitive digital services landscape, where AI, engineering and platform-led solutions are increasingly central to client decision-making. From a marketing and communications perspective, Smith’s mandate is to articulate how GlobalLogic’s capabilities create long-term value for enterprises navigating generative, agentic and physical AI adoption.
Commenting on her appointment, Smith said: “I am incredibly proud to join the talented GlobalLogic marketing team and help tell the company’s powerful story at such a pivotal time. We’re driving the market momentum as enterprises across every industry strive to leverage the transformative power of Generative, Agentic, and Physical AI.”
She added that GlobalLogic’s positioning sits at the intersection of technology, engineering and impact. “GlobalLogic's commitment to ‘Engineering Impact,’ coupled with the unparalleled strength and synergy of ‘One Hitachi,’ means we are uniquely poised to seize this moment and empower our clients to succeed and lead in this new era of digital innovation,” Smith said.
From an industry standpoint, the appointment reflects the growing importance of strategic marketing leadership in technology and digital engineering firms. As competition intensifies and offerings become more complex, GlobalLogic’s focus on storytelling, brand coherence and AI-led differentiation underlines the role of marketing in driving both growth and credibility. Smith’s arrival marks a clear intent to scale GlobalLogic’s brand presence in line with its business ambitions.
