Campaign India Team
Mar 03, 2011

GEC stakes: SAB TV is now in fourth place

Topples Sony

GEC stakes: SAB TV is now in fourth place

In a week when the GEC genre was battered by the ICC World Cup, the biggest upset was the continued strong performance of SAB TV.

In Week 9, SAB TV delivered 153 GRPs (TAM, HSM, CS4+), up from 134 in the previous week, going ahead of Sony (136) for the first time. Only STAR Plus, Zee and Colors are ahead of SAB.

STAR Plus remained top of the heap, delivering 297 GRPs.

Colors (225) slipped behind Zee, which finished with 233.

Imagine continued to head southward, delievering a dangerously low 71 GRPs.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Blog: The fascinating story of Brooks Brothers and ...

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

2 days ago

Spotify reaches out to international music fans in ...

Watch the films conceptualised by Leo Burnett here