Campaign India Team
Mar 03, 2011

GEC stakes: SAB TV is now in fourth place

Topples Sony

GEC stakes: SAB TV is now in fourth place

In a week when the GEC genre was battered by the ICC World Cup, the biggest upset was the continued strong performance of SAB TV.

In Week 9, SAB TV delivered 153 GRPs (TAM, HSM, CS4+), up from 134 in the previous week, going ahead of Sony (136) for the first time. Only STAR Plus, Zee and Colors are ahead of SAB.

STAR Plus remained top of the heap, delivering 297 GRPs.

Colors (225) slipped behind Zee, which finished with 233.

Imagine continued to head southward, delievering a dangerously low 71 GRPs.

Campaign India

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