Campaign India Team
Feb 29, 2012

GEC Ratings: Zee overtakes Colors to get third spot

Zee gets a 43 GRP gain to reach 222 at the end of Week 8

GEC Ratings: Zee overtakes Colors to get third spot


According to TAM, Zee TV gained 43 GRPs to reach 222 GRPs at the end of Week 8. The rise in GRPs saw them reach third place, demoting Colors to fourth in the Hindi GEC ratings. Colors gained seven GRPs to reach 200 at the end of the week.

Star Plus continued to lead the pack even though it experienced a drop of 21 GRPs to reach 279. Sony TV retained its second position following a 17 GRP rise to end the week at 227 GRPs.

Sab TV's seven point drop of GRPs meant it reached 134 GRPs, but it maintained its fifth spot ahead of Life OK, which ended the week at 81 GRPs.

Imagine TV with 63 GRPs, came in at seventh place ahead of Sahara One (53 GRPs), Star Utsav (41 GRPs), DD1 (39 GRPs) and Zee Smile.

The top ten programmes of Week 8 were:        
Rank Channel Programme Air Date TVR
Star Plus

Diya Aur Baati Hum

2 Star Plus

Yeh Rishta Kya Kehlata Hai

21/02/12 4.65
3 Sony Entertainment TV

IDEA Filmfare Awards 2011

19/02/12 4.59
4 Star Plus

Saathiya Saath Nibhana

20/02/12 4.44
5 Star Plus

Is Pyaar Ko Kya Naam Doon

20/02/12 4.18
6 Sony Entertainment TV C.I.D 25/02/12 3.99
7 Colors

Balika Vadhu

24/02/12 3.98
8 Star Plus

Ek Hazaron Mein Meri Behna Hai

24/02/12 3.88
9 Zee TV

Pavitra Rishta

20/02/12 3.77
10 SAB

Taarak Mehta ka ooltah chashma

23/02/12 3.72
(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Wk 8 2012) 


Campaign India

Related Articles

Just Published

1 day ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

2 days ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

2 days ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

2 days ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author