Havas Media Group has bagged the integrated media mandate of Foyr, an online, automated interior design platform. The agency's Bengaluru office will handle the account.
Shailesh Goswami, founder and CEO, Foyr.com, said “We are disrupting the interior design industry. We love design and technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”
The Hyderabad-based startup was founded in 2015.
Anita Nayyar, CEO, Havas Media Group, India and South Asia, noted that in an age of digitisation, personalisation and customisation, there is increasing demand and huge scope for furniture and home décor.
She added, "Foyr has tapped this need by providing its consumers real-time experience and getting the actual feel of placement, space utilisation and theme in their ‘real’ living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”
Mohit Joshi, MD, Havas Media Group, added, "Foyr is a future-first brand which thrives on agility and innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group's integrated media skills centered on digital and the 'Meaningful Brands' framework which together will map the brand chart for Foyr. We look forward to working with the team."