Mahindra Two Wheelers has launched a 300 cc bike Mojo, and appointed Flying Cursor to handle its digital duties. There was no multi-agency pitch involved.
The 300 cc bike was launched on 15 October. The agency has already worked on a teaser campaign for the launch.
Rahul Shah, head – motorcycles and brand services (two wheeler sector), Mahindra & Mahindra, said, "It's exciting times for us, with the launch of Mojo. And we're very keen to use digital to not just showcase the bike and its capabilities but also to connect with bikers and those who love the open roads. The Mojo tribe is all about brotherhood, camaraderie and love for touring. And we believe Flying Cursor understands how to build genuine and exciting connections that will get the Mojo to channelise all this, and build the Mojo tribe as a community every biker would love to be part of."
Shormistha Mukherjee, director, Flying Cursor, added, "Mojo has a special place in our hearts. First, it's a fantastic bike. Second, the opportunities to drive the brand forward, with great content, creative and media are endless. We're excited about connecting with bikers and those who love the open road, creating meaningful and rewarding collaborations and properties with them, and of course building a brand that evokes love and loyalty."