Campaign India Team
Apr 06, 2021

Trell appoints Flying Cursor Interactive for social media and digital content

Account won post a multi-agency pitch

Trell appoints Flying Cursor Interactive for social media and digital content
Flying Cursor Interactive has won the digital creative duties for lifestyle commerce content app – Trell. The agency will look after the brand’s social media, digital content needs and help further Trell’s narrative via digital content. 
 
The account was won post a multi-agecy pitch.
 
Parul Menghani, VP and head of content, Trell, said, “We are excited to partner with Flying Cursor who have a deep understanding of the content commerce space and a wonderful grasp of what makes the Indian youth tick. We were looking to further scale and accelerate our social media and digital content mandate. Having created a distinct positioning for ourselves in a very short period of time, it was very important for us to partner with like-minded individuals who understood Trell's long term vision. We are looking forward to a mutually fruitful association with Flying Cursor Interactive.”
 
Trell enables users to share their experiences, recommendations, and reviews across various categories, allowing them to create 3-5-minute videos in their native languages. The app also offers a ‘shop’ feature that lets viewers purchase the products featured in the vlogs.
 
Parag Gandhi, co-founder and director, Flying Cursor Interactive, said, “There cannot be a better time to win a digital video content app’s business, when every day, digital is making someone famous. Consumers all across age groups are exploring a lot of content, and new ways of connecting and making choices. What excited us during the Trell pitch was the way the app is nurturing the new-age community of content creators, and its innovative integration with e-commerce. We look forward to being a part of Trell’s growth and to help make the app India's number content, community and e-commerce platform.”
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

11 hours ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

13 hours ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

14 hours ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.