Flying Cursor Interactive has won the digital creative duties for lifestyle commerce content app – Trell. The agency will look after the brand’s social media, digital content needs and help further Trell’s narrative via digital content.
The account was won post a multi-agecy pitch.
Parul Menghani, VP and head of content, Trell, said, “We are excited to partner with Flying Cursor who have a deep understanding of the content commerce space and a wonderful grasp of what makes the Indian youth tick. We were looking to further scale and accelerate our social media and digital content mandate. Having created a distinct positioning for ourselves in a very short period of time, it was very important for us to partner with like-minded individuals who understood Trell's long term vision. We are looking forward to a mutually fruitful association with Flying Cursor Interactive.”
Trell enables users to share their experiences, recommendations, and reviews across various categories, allowing them to create 3-5-minute videos in their native languages. The app also offers a ‘shop’ feature that lets viewers purchase the products featured in the vlogs.
Parag Gandhi, co-founder and director, Flying Cursor Interactive, said, “There cannot be a better time to win a digital video content app’s business, when every day, digital is making someone famous. Consumers all across age groups are exploring a lot of content, and new ways of connecting and making choices. What excited us during the Trell pitch was the way the app is nurturing the new-age community of content creators, and its innovative integration with e-commerce. We look forward to being a part of Trell’s growth and to help make the app India's number content, community and e-commerce platform.”