Sulekha.com, a digital player for local service needs, has assigned its digital creative and media duties to Flying Cursor following a multi-agency pitch.
Sulekha's stated intent is to 'reinvent' its image and appeal to the millennials.
Soumendu Ganguly, head of marketing, Sulekha.com, said, “Today online is the primary medium of content consumption in India. This is where millenials are and it is imperative that we reach them on digital using a language they speak and are comfortable with. In Flying Cursor, we have found a partner who understands this media and is uniquely capable of delivering content that would help me become a brand people love to talk about and in the process make me the homescreen app for services in the country.”
Parag Gandhi, director, Flying Cursor, said, "It's really exciting to see Sulekha's enthusiasm to adapt with the times and appeal to the huge audience in this segment. There are a lot of possibilities and exciting things we can do, and we're really looking forward to re-connect the brand with the audience in a fun way, and set the tone for its communication."