SNITCH has collaborated with Indian cricketer Mohammed Siraj to launch ‘SEVEN:THREE’, a fashion collection inspired by themes of hustle, resilience and self-belief. The campaign-led collaboration positions the collection around the idea that success is built through discipline, consistency and perseverance rather than aspiration alone.
The collection draws directly from Siraj’s personal and professional journey, reflecting his rise from humble beginnings to becoming one of India’s leading fast bowlers. Anchored in the messaging, ‘It’s not what you wish for, it’s what you work for,’ the campaign seeks to connect with consumers who identify with ambition, determination and personal growth.
Blending sportswear influences with contemporary streetwear aesthetics, the 44-SKU collection includes oversized and regular-fit T-shirts, relaxed polos, statement shirts, overshirts, cargos, trousers, denim and utility-inspired separates. The range incorporates graphic-led storytelling and motivational phrases such as ‘Made for Winners’, ‘Play with Purpose’ and ‘Resilient in Spirit’, reinforcing the collection’s focus on effort-driven achievement and individuality.
The collection will be available across SNITCH retail stores and online platforms, with pricing ranging from INR 1,399 to INR 3,699. Through the launch, the brand continues to strengthen its positioning within youth-focused fashion culture by combining celebrity association with purpose-led storytelling.
Siraj said: “This collection reflects a mindset I strongly connect with that nothing comes easy, and every achievement is earned through hard work and belief in yourself. A big part of my journey has been believing in my own strength, especially during the toughest phases. Discipline, hard work, resilience, and self-belief are what shaped me, and I wanted SEVEN:THREE to reflect that same spirit for everyone working hard to build their dreams.”
The campaign also places emphasis on visual identity and wearable expression. The designs combine relaxed silhouettes with grounded colour palettes, modern textures and detailed finishes to create apparel that aligns with both sport-inspired energy and contemporary street culture. The collection has been designed for consumers seeking self-expression through fashion while connecting with narratives around ambition and individuality.
Chetan Siyal said: “SEVEN:THREE is not just about fashion, it’s about attitude, ambition, and resilience. Siraj’s journey reflects the mindset of a generation that believes in earning success through hard work and consistency. With this collection, we wanted to create something that feels bold, expressive, and deeply relatable to people building their own story every day.”
With ‘SEVEN:THREE’, SNITCH continues to build culture-led fashion narratives that merge style with purpose-driven messaging. The collaboration reflects the growing role of athlete partnerships in fashion marketing, where storytelling, relatability and aspirational values are increasingly shaping brand communication strategies aimed at younger audiences.
