Exxaro, a manufacturer of vitrified tiles in India, has announced the appointment of actor Ajay Devgn as its brand ambassador.
With this association, the brand has rolled out a campaign titled ‘naye bharat ki nayi pehchan’ (new identity of new India) and aims to promote the concept of ‘make in India’.
The campaign will be amplified through digital and traditional campaigns pan India. Furthermore, Devgn will be seen endorsing the brand across all media platforms.
Mukesh Patel, director, Exxaro, said, “Ajay Devgn is seen as a personality that carries sophistication and panache. It exactly matches with the ideology and persona of the brand. We truly think that he is the perfect face for a brand that is taking the industry a notch up.”