ET NOW, the 24-hr English business news channel, has announced the appointment of Shyam Chhabria as head of branded content. Based out of Mumbai, he will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will report to Hemant Arora, chief sales officer, Times Television Network.
Chhabria has over 14 years of experience in sales and marketing. He has spent nearly seven years in the media and entertainment sector. Over the last few years, he has created and managed stand-alone units for three organisations – NDTV Media, Balaji Telefilms and Seventy EMG.
Commenting on his new role, Chhabria said, “I am very excited to be a part of such a dynamic and motivated environment of ET NOW, a part of the Times Television Network. Driving brand solutions for television both in terms of content and sales are something I am very passionate about and ET NOW is a perfect platform to connect brands to evolved Indian audiences.”
Speaking on the announcement, Hemant Arora, chief sales officer, Times Television Network, said, “I am delighted to welcome Shyam Chhabria to his new role as head of branded content. With his experience in creating business units and content supported by advertisers he will be able to add tremendous value to the branded solutions offered by ET NOW.”