Media
Campaign India Team
Sep 12, 2008

ESPN STAR Sports wins the rights for Champions League Twenty20

ESPN STAR Sports has bagged the ten-year commercial rights for the Champions League Twenty20. The deal gives ESPN STAR Sports the exclusive global commercial rights for all the matches in the inaugural Champions League Twenty20 season, due to be held from December 3 to 10, 2008, and for all further Champions League Twenty20 seasons until 2017. ESPN STAR Sports won the rights with a bid of USD $ 975 million.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

3 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

When creativity meets code: The human algorithm problem

4 When creativity meets code: The human algorithm problem

Trust is the new creative brief

5 Trust is the new creative brief

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Five rules for crafting a high-impact festive campaign

7 Five rules for crafting a high-impact festive campaign

Apple keeps crown as world’s top brand, even as value slips

8 Apple keeps crown as world’s top brand, even as value slips

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

9 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

10 Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

Related Articles

Bats, reels, and buys: The new IPL media mix
Advertising
Apr 17, 2025
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

Match over, ads on: How YouTube gets IPL fans to keep scrolling
Advertising
Apr 15, 2025
Vinita Bhatia

Match over, ads on: How YouTube gets IPL fans to ...

65% IPL enthusiasts recall campaigns backed by influencers: Study
Marketing
Apr 02, 2025
Campaign India Team

65% IPL enthusiasts recall campaigns backed by ...

Transforming IPL brand engagement through gamification and rewards
Advertising
Mar 12, 2025
Vikas Shah

Transforming IPL brand engagement through gamificati...

Just Published

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor
Media
13 hours ago
Campaign India Team

NDTV appoints Sucherita Kukreti as Senior Executive ...

NDTV has announced the appointment of Sucherita Kukreti as Senior Executive Editor & Prime Time Anchor, NDTV India.

Not just a pour: The currency fuelling India’s alcobev boom
Advertising
18 hours ago
Vedant Kedia

Not just a pour: The currency fuelling India’s ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.

Tech-first agencies are reshaping APAC's marketing models for SMEs
Marketing
19 hours ago
Staff Reporters

Tech-first agencies are reshaping APAC's marketing ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.

Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands
Advertising
20 hours ago
Lucy Shelley

Omnicom looks to scale back DDB network amid ...

76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.