Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 12, 2025
Transforming IPL brand engagement through gamification and rewards
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
6 hours ago
How Zohran Mamdani rode the authenticity wave to ...
The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.
Advertising
7 hours ago
‘The future belongs to the discontented’: Inside ...
The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
8 hours ago
Publicis Media launches Spark Foundry India
Niti Kumar has been appointed as CEO of the full-funnel media agency
Marketing
8 hours ago
Monopoly’s digital turn tests a century of play
The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.
