Advertising Marketing Digital Opinion
Vikas Shah
Mar 12, 2025

Transforming IPL brand engagement through gamification and rewards

Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

Tata IPL 2025, India’s biggest sports festival, begins on March 22—a high-impact platform for brands to win consumer mindshare.

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