Eight Indian entries have won at the INMA (International News Media Marketing Association) Awards held at Miami USA.
Dainik Bhaskar has got a bronze for 'All the A's Are With Us'- Direct Mail’ campaign in the print advertising sales and retention category. The innovation was done in conjunction with Campaign India.
The Times of India’s ‘Teach India’ campaign has won a gold in the brand awareness across platforms category. Hindustan Times bagged a gold for ‘Gurgaon Collapsing’ in the public relations and community service category. MiD DAY has won a gold for its ‘online anniversary celebrations contest’ in the online advertising sales and retention category.
In the public relations and community service category, Dainik Bhaskar won a bronze for “Janta Ka Manifesto (Public Manifesto)’ campaign.
Rajasthan Patrika has won a bronze in the brand awareness across platforms category for ‘Concerned Communicator Awards’ campaign.
MiD DAY bagged a silver in the online advertising sales and retention category for its ‘Meet n Greet with Jethro Tull & Anoushka Shankar - Online Contest’ and a bronze for MiD DAY’s ‘Axe Effect Innovation’ in the new marketing services category.
90 marketing campaigns from newspapers in 43 countries had been selected as finalists. From the finalists, 28 first-place award recipients across three circulation groups in 10 categories were publicly announced on May 15, 2009, at the INMA World Congress.
“This has been a challenging year for newspapers worldwide, and to see the high quality of marketing work is heartening for our industry's aim to grow audience, advertising, and brand,” said Earl J. Wilkinson, executive director and CEO of INMA. “Breakthrough campaigns like we see with our top winners, is like an exclamation point on this high level of quality.”