Dollar Industries has announced the appointment of Akshay Kumar and Yami Gautam as brand ambassadors for Ultra Thermal.
The brand aims to promote its existing range of thermal wear with this association.
Furthermore, Dollar Industries has rolled out a campaign ‘Thand ka weapon’ (weapon of cold), conceptualised by Lowe Lintas featuring Kumar and Gautam.
Vinod Kumar Gupta, managing director, Dollar Industries, said, “As part of our vision to be part of every Indian’s life, we wanted the new generation to experience our wide range of thermal wear which not only promises ultimate comfort but also keeps the wearer warm against extreme cold and harsh weather conditions. Thanks to extensive product research, our R&D team has come up with a unique technology intervention (Wintershield Technology) which helps retain latent heat, keeping the wearer warm. We wanted to convey the message that winters are not to be taken lightly and roped Bollywood superstars, Akshay Kumar & Yami Gautam, who also endorses our brands Dollar BigBoss and Dollar Missy respectively, to create a memorable campaign that would appeal to both men and women across every age group. We are affirmative that the Dollar Ultra Thermal range would be an instant hit and find its place in every winter wardrobe.”
Sagar Kapoor, chief creative officer, Lowe Lintas, said, “We wanted to break away from the usual stereotype of winter communication by creating an entertaining song and dance number that addresses the fact that winters are not to be taken lightly while landing the message that Dollar Ultra is the ultimate Thand Ka Weapon to combat extreme weather conditions.”