Dabur Chyawanprash campaign with Akshay Kumar promotes proactive immunity

Dabur, India’s natural health care company, has launched a new campaign for Dabur Chyawanprash titled 'Beemaar Ya Taiyyar' (Sick or Ready), featuring brand ambassador Akshay Kumar. Conceptualised and executed by McCann Worldgroup India, the campaign highlights the importance of being consistently prepared, particularly during seasonal changes and environmental challenges.

The communication underscores that a lack of preparedness can lead to illness, disrupting personal and professional routines. It positions Dabur Chyawanprash—made from over 40 Ayurvedic herbs—not merely as a remedy, but as a daily practice for building inner strength and proactive immunity. The campaign aims to shift focus from treating illness reactively to preventing it proactively.

Sriram Padmanabhan, director healthcare, Dabur India Ltd, said, "The fundamental truth we are addressing is that in today’s demanding world, being fully 'Taiyyar' (Ready) is the only way to win. Illness cannot be part of the plan. Immunity is the ultimate engine of readiness. With 'Beemaar Ya Taiyyar', we are urging consumers to adopt Dabur Chyawanprash as a daily ritual to stay on track for their goals regardless of external changes."

Akshay Kumar added, "I have always believed that prevention is better than cure. My routine, especially during weather transitions, involves steps to ensure my body is 'Taiyyar'. Dabur Chyawanprash is a product I personally trust for maintaining that inner preparedness. The 'Beemaar Ya Taiyyar' theme challenges people to prioritise proactive health, so they are always ready for life’s challenges."

Sumeer Mathur, chief strategy director, McCann India, commented, "Dabur Chyawanprash has long stood for Ayurveda-backed immunity. Today, talent alone is not enough; true performance comes from being ready. Immunity combined with preparedness ensures individuals can perform at their best every day."

The 'Beemaar Ya Taiyyar' campaign will be rolled out across television, digital and social media, print, and out-of-home placements, encouraging Indian households to integrate Dabur Chyawanprash into their daily immunity-building routine.