Dollar Industries, the hosiery brand, has announced the appointment of Yami Gautam as its brand ambassador for Dollar Missy.
With this association, the female wear brand will be rolling out a film conceptualised by Lowe Lintas.
Vinod Kumar Gupta, managing director, Dollar Industries, said, “We introduced Dollar Missy, in 2014, and since then it has become an evolving brand. We have been looking for a face which could carry the brand image in the right spirit. Having met the bollywood diva, Yami Gautam, we knew she would be the best fit for the brand. We always believe in reinventing ourselves. Exactly the reason why we have gone beyond the repertoire of basic everyday necessities like camisoles, panties and bras to expand our product horizon and include fashionable leggings, loungewear and casuals to compliment the wardrobe of today’s woman. Armed with an enviable range of women’s wear, we felt it was time for us to focus on the stylish and colourful range of our legwear specially churidar, ankle lengths, kurti pants and capris that complement the finer tastes of new-age women of India.”
Sagar Kapoor, chief creative officer, Lowe Lintas, said, “We wanted the brand to compliment Yami’s style and grace and therefore decided to drive home the fact that Missy Legwear is a sure showstopper that compliments the style needs of today’s busy woman.”