Dollar Missy gets Yami Gautam as brand ambassador
Rolls out a campaign conceptualised by Lowe Lintas to highlight this association
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Can retail media compensate for weaknesses in ...
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
Dentsu forecasts global 5.9% increase in adspend in ...
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Qoruz unveils influencer marketing performance ...
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.
Amagi acquires Argoid AI to transform streaming ...
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.