Campaign India Team
Jun 14, 2021

Dipankar Sanyal to handle additional responsibility of Madison’s MRP unit

The unit will have access to Madison’s talent, expertise and client base

Dipankar Sanyal to handle additional responsibility of Madison’s MRP unit
Madison World has announced an increase in capabilities and infrastructure for its Madison Retail Paradigm (MRP) unit. The company has handed over the additional responsibility of the unit to Dipankar Sanyal, CEO, Platinum Outdoor.
With this change, MRP will now have access to the talent, expertise and client base of Madison.
Sanyal joined Madison as associate general manager of MOMS Outdoor in 2004 and got promoted to CEO, Platinum Outdoor in 2015.
Vikram Sakhuja, partner and group CEO, Madison media and OOH, said, “Dipankar has been a great
asset to the leadership team of Madison and it is fitting that he gets additional charge of MRP. I
see a lot of synergies between the capabilities and expertise of Outdoor and MRP and I am sure the
large client base of Madison OOH will substantially benefit from MRP’s specialist design and
implementation skills.”
Sanyal added, “There is a lot of potential in the retail space to explore and I’m happy to be given this opportunity to also head MRP in addition to Platinum Outdoor. Going forward, we have very aggressive growth plans for MRP and we intend to make MRP a significant player in the retail space.”
Campaign India

Related Articles

Just Published

6 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

6 hours ago

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

7 hours ago

BEI Confluence takes on new clients, bolsters ...

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

10 hours ago

Leo Burnett Mumbai shakes up leadership to drive ...

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.