Madison World has announced the appointment of Saurabh Tyagi as chief client officer of its digital specialist unit HiveMinds Innovative Market Solutions.
Tyagi makes an internal switch after a stint with Madison Media Omega as vice president.
Jyothirmayee JT, founder and CEO, HiveMinds, said, “We’ve delivered results for our clients based on our digital prowess and innovation. With Saurabh’s experience, we can now further partner with clients in thinking beyond digital marketing and work towards comprehensive marketing and growth strategy. Saurabh has joined us at a time when digital transformation is at its peak in India and we’re expanding all-around - in teams, in new geographies, and in clients across industries. Saurabh’s experience across esteemed brands and international markets will power our growth in the coming years”.
Sam Balsara, chairman, Madison World, said, “In today’s scenario, the real value we can deliver to our clients is the combination of media insights gained over decades, delivered through new media channels. With Saurabh’s movement, we can confidently assure our clients of delivering a holistic digital media strategy.”
Tyagi added, “Digital media has changed the rules of the game. Brands are ready to partner with agencies that bring innovation and agility to the table. I have always admired HiveMinds for their work across startups and MNCs alike. I am happy to be joining this high-energy team and look forward to delivering value to our clients."
In a career spanning 18 years, he has also worked with Publicis and Group M.