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Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.
Analysts assessed whether further downgrades will be a broader industry issue.
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.