Staff Reporters
May 26, 2021

Digitas Australia MD moves to global WPP role

Ian Gough will join the holding company's marketing and growth team

Ian Gough
Ian Gough

Ian Gough, previously MD at Digitas in Australia, is moving to a global WPP role based in London.

Gough, who was named to Campaign Asia-Pacific's 40 Under 40 for 2020 last November, will be joining WPP as new business director within the marketing and growth team, reporting to Laurent Ezekiel, chief marketing and growth officer.

A WPP spokesperson said the move represents a strengthening of the growth team in order to cater to client and new business demand. Gough will work closely with WPP agencies to support and put together integrated offerings for clients across the areas of communications, experience, commerce and technology, the spokesperson said.

Gough has been with Digitas since 2014 as a client director. He later served as managing director in Hong Kong, where he is credited with growing revenue and increasing headcount from 30 to 90. A transfer to Digitas Australia in 2016 saw him rise swiftly from client services director to general manager and then MD starting in 2019. During that time he led the agency through a rebrand and new market propositions, office openings in Melbourne and Auckland, a quadrupling of revenue, and a doubling of employee headcount. 

Digitas announced that it has hired Rebecca Zemunik as managing director. She begins in her new role in July, arriving after four years with Publicis Sapient, most recently as senior director of business development and alliances.

(This article first appeared on

Campaign India

Related Articles

Just Published

2 hours ago

Facebook notches 56% revenue rise, but warns of iOS ...

The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising

2 hours ago

Zee5 Global invites South Asian viewers to view ...

Watch the film conceptualised by WYP Wondrlab here

3 hours ago

Oppo goes out-of-the-box for Reno6's unboxing with ...

Watch the film conceptualised by Wieden+Kennedy here