Following a multi-agency pitch, DDB MudraMax has bagged the media mandate of Modi Naturals. The company has a presence in edible oils under the brand Oleev.
The account will be handled by the agency's North team (NCR).
Akshay Modi, director, Modi Naturals, said, "We were impressed with DDB MudraMax's thinking, passion and ability to seamlessly integrate all initiatives under one roof."
Amita Karwal, EVP, DDB MudraMax – Media, added, "We are delighted to be associated with Modi Naturals which shares the same entrepreneurial values as us. I along with my team look forward to building a formidable brand."
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