Campaign India Team
Nov 02, 2017

DDB Mudra Group bags MuscleBlaze's creative mandate

Account won post a multi-agency pitch

DDB Mudra Group bags MuscleBlaze's creative mandate
DDB Mudra has won the creative duties for MuscleBlaze following a multi-agency pitch. The agency's Gurugram office will handle the account and its mandate includes digital and brand strategic planning. 
 
Sameer Maheshwari, founder and managing director, MuscleBlaze, said, “MuscleBlaze is a sports nutrition brand that has been built with a lot of passion over the last six years. As we forge ahead aggressively to change the fitness landscape of India, we needed an agency that thinks strategically and has a superlative creative product. DDB Mudra exhibited a keen understanding of the category and customer during the pitch process. We look forward to build brand MuscleBlaze with them.” 
 
Deepak Nair, chief growth officer, DDB Mudra Group, said, “The Indian consumer market is progressively warming up to the consumption of nutrition and dietary supplements. Since its launch, MuscleBlaze’s quality products have helped the brand create a band of loyalists; whose numbers are growing by the hour. We are excited to partner with MuscleBlaze to aid their growth story in India. I am sure that creating conversations for this brand will be an absolute delight.”
 
Sumeet Mathur, SVP and head-strategic planning, DDB Mudra North, said, “Muscle Blaze is a big brand of the future; in terms of what it offers to the fitness enthusiast and how it’s marketed. With respect to us, it offers an opportunity to put to test our new way of thinking and working, where a handpicked team of specialists, work on a business.” 
 
MuscleBlaze was founded by Healthkart in 2012. 
Source:
Campaign India

Related Articles

Just Published

56 minutes ago

Opinion: Getting hired in the PR industry during ...

The author states ways in which PR representatives can make themselves more visible to employers and eventually get hired

1 hour ago

Creative Critique from a gender lens: 27 July - 2 Aug

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

1 hour ago

'Indian market will be quicker to overcome the ...

The director for sales, marketing and service, states how digital launches have become the 'new normal' and how the company is navigating through the pandemic

1 hour ago

RedBus shows safety with a father-daughter role ...

Watch the film conceptualised by McCann Worldgroup here