DDB Mudra has won the creative duties for MuscleBlaze following a multi-agency pitch. The agency's Gurugram office will handle the account and its mandate includes digital and brand strategic planning.
Sameer Maheshwari, founder and managing director, MuscleBlaze, said, “MuscleBlaze is a sports nutrition brand that has been built with a lot of passion over the last six years. As we forge ahead aggressively to change the fitness landscape of India, we needed an agency that thinks strategically and has a superlative creative product. DDB Mudra exhibited a keen understanding of the category and customer during the pitch process. We look forward to build brand MuscleBlaze with them.”
Deepak Nair, chief growth officer, DDB Mudra Group, said, “The Indian consumer market is progressively warming up to the consumption of nutrition and dietary supplements. Since its launch, MuscleBlaze’s quality products have helped the brand create a band of loyalists; whose numbers are growing by the hour. We are excited to partner with MuscleBlaze to aid their growth story in India. I am sure that creating conversations for this brand will be an absolute delight.”
Sumeet Mathur, SVP and head-strategic planning, DDB Mudra North, said, “Muscle Blaze is a big brand of the future; in terms of what it offers to the fitness enthusiast and how it’s marketed. With respect to us, it offers an opportunity to put to test our new way of thinking and working, where a handpicked team of specialists, work on a business.”
MuscleBlaze was founded by Healthkart in 2012.