Marketing Digital
Raahil Chopra
Jun 10, 2010

David Beckham enlisted as global brand ambassador for Yahoo!

Injury may have forced David Beckham out of the World Cup as a player, but the former England captain still has his hands full prior to the football carnival starting in South Africa. In addition to being on the team plane to South Africa as a mascot for the English team, Beckham has been signed as the global brand ambassador for Yahoo!. With this move, Yahoo! hopes to draw more online users.

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