Hyperspace India, the shopper marketing agency of Dentsu Aegis Network has appointed former Madison Retail Paradigm’s DGM, Sandeep Sawant to lead the operations. In this role, Sawant will report to Haresh Nayak, group MD, Posterscope, South Asia.
Sawant joins Hyperspace with close to 20 years of extensive experience in shoppers marketing, retail strategy and solutions as well as rural activation.
Haresh Nayak said, "We are delighted to welcome Sandeep to Hyperspace. The strategy to triple our business by 2020 was laid one year back, while we have ticked off certain plans to reach our goal, we will now be pushing more aggressively by diversifying our operations in rural markets, combining shoppers experience and implementation capabilities in smart city solutions and future proof our services by bringing in data and technology. With Sandeep’s expertise and skillset, I believe he’s the right fit to take our business ahead”
Sawant added, “Hyperspace has always been experimental and industry-first in its approach and is driven by passionate individuals who are always working to create a new experience for brands and its consumers. I am excited to be a part of the DAN family and I can’t wait to take the agency to greater heights.”