Campaign India Team
Nov 08, 2016

Cut The Crap to handle creative for FCUK innerwear in India

An integrated campaign including TV is on the cards

Cut The Crap to handle creative for FCUK innerwear in India
Oban Fashions has appointed Cut The Crap (CTC) as the creative agency for innerwear and related products under the brand name FCUK in India. Oban, a subsidiary of innerwear player Rupa & Company, has the license from French Connection (FCUK) to manufacture, market and sell the brand in the said categories in India.
 
Siddhant Agarwal, director, Oban Fashions, said, “FCUK is a cult brand and we needed an agency with passion and dedication to bring the glory it deserves. We decided to go with CTC because of their brand understanding and cutting edge creative interpretation. FCUK is all set to occupy center stage in premium innerwear segment in the coming years and I am happy to have CTC partnering us towards that goal.”
 
Jagdish Acharya, founder and creative head, Cut The Crap, said, "I am delighted to announce our partnership with Oban Fashions for FCUK and French Connection Innerwear. Put simply, challenge for the agency is to make FCUK the most talked about brand in fashion and among the fashion-forward."
 
Agarwal added, “Our strategy is to make every aspect of brand exciting – be it design, packaging or day-to-day interface on social media. Our objective is to be on top-of-fashion-minds. Market shares will follow."
 
An integrated campaign including TV will be rolled out 'in phases', informed the agency. 
 
French Connection is a London-based retailer and wholesaler of fashion clothing, accessories and homeware. It was founded in 1972.
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

2 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

2 days ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

2 days ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.