Dr AL Sharada
Sep 14, 2023

Creative critique from a gender lens: 4-8 September

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Creative critique from a gender lens: 4-8 September

What worked: 

 

Disney Star 

 

Disney Star's recent ad campaign is initiating interesting conversations, including a debate on the need to recognise and respect LGBTQIA+ identities. One Facebook user questioned why such recognition is necessary, arguing that cisgender heterosexual individuals don't demand acknowledgment of their identities. However, it's crucial to understand that the LGBTQIA+ community often faces rejection, discrimination, and violence due to their minority status outside the normative gender and sexual orientation.

 

In this context, inclusive language emerges as a powerful tool. It's a deliberate choice of words and expressions that honours diversity in gender identities and sexualities. By embracing inclusive language, we build bridges of understanding, empathy, and unity.

 

Inclusive language promotes a sense of belonging, reducing feelings of exclusion and discrimination by challenging stereotypes and biases, mainstreaming marginalised groups into society. DisneyStar's campaign is commendable because it strives to increase acceptance and respect for diverse genders and sexualities, fostering a more open and inclusive society.

 

Gender Sensitivity Score (GSS): 3.75/5 

 

Other films from the week: 

 

BGMI

Macho game for Macho men?

 

GSS: 2.5/5

 

Everest

GSS: 2.75/5

 

W

GSS: 3/5

 

Samsung Galaxy

GSS: 2.7/5

 

Navneet Education

GSS: 2.7/5

 

WhatsApp

GSS: 3/5

 

ThumsUp

GSS: 2.75/5

 

Farmley

GSS: 3/5 

 

Nykaa

 

GSS: 3.2/5

 

Tira

GSS: 3.2/5

Source:
Campaign India