Farmley has rolled out an ad campaign featuring former Indian cricketer and current coach of the Men's team, Rahul Dravid.
Conceptualised by Talented, the campaign consists of two films, which sees Dravid in an 'angry young man' avatar akin to the role Amitabh Bachchan played in the Bollywood film, Deewaar. The campaign plays on the fact that Dravid was called 'The Wall' during his playing days and links it to Bachchan's presence in the film. In these films, Dravid doubts the presence of mixtures in other dry fruit brands and is amazed to hear of Farmley's portfolio of products.
The films are on air on television and are live on social media too.
Dravid, who was usually a figure of calm on the cricket pitch, was also seen playing an angry avatar for Cred's IPL film for the 2021 edition of the tournament.
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