DEI
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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
Ladies, lip service and the art of being ludicrous
Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg
Havas India launches EmpowHers
The incubation program, in partnership with Her Entrepreneurial Network (H.E.N.), aims to empower female business leaders in marketing, branding, and business development through comprehensive training and mentorship
The agencies of the future will be those that understand creators and new forms of content: Roshan Abbas
Campaign India caught up with Kommune India founder, Roshan Abbas to find out what drives his initiatives, Voices of Tomorrow and SpokenFest, and how sometimes one needs to ignore business plans for a pet project
90% of the crises in automotive industry are predictable: Nissan’s Lavanya Wadgaonkar
The global vice president of communications at Nissan shared insights on tactfully handling PR flare-ups and communications crises in the digital era, while also championing DEI, and more during her India visit
48% Indians want more inclusive representation from brands: ASCI
Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report
Today the GQ universe is more inclusive and less gender-specific: Che Kurrien
In the run-up to the 15th edition of the ‘Men of the Year’ event, Che Kurrien reflects on the changing face of masculinity in Indian society, the need to widen the lens of progressivism and inclusivity in the men’s magazine space, and more...
Designyatra 2023: Sindiso Nyoni on importance of social commentary in creative campaigns
The founder of StudioRiot spoke about blending social awareness with brand creativity on the first day of Designyatra
Helios unites with modern-day Goddesses in the battle against social evils
Watch the film here
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From pressure to triumph, Nike celebrates girl power in new campaign
Redefine perfection, embrace individuality and inspire greatness—Nike's vision for International Day of the Girl Child via W+K Tokyo
Olay seeks the help of AI to #STEMTheGap
Watch the film conceptualised by Publicis Groupe here
Creative critique from a gender lens: 4-8 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Unmasking the silence of LGBTQ+ advocacy: Have brands gone back into the closet?
SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash
Disney Star ignites social change by advocating for respectful queer lexicon
Watch the film conceptualised by 22Feet Tribal Worldwide here
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