Battlegrounds Mobile India has announced actor Ranveer Singh as brand ambassador. To highlight this association, the brand has rolled out a campaign ‘pure play’ to highlight the thrill of gaming.
The film spotlights the authenticity of players, with a focus on Singh. It depicts Singh in his dressing room, deeply involved in a BGMI game. A production assistant enters and inquires about a soft rehearsal. Singh responds with an assertive 'go,' but he was actually referring to himself, as he was about to start the game. While the assistant begins giving directions, Singh, lost in the game, starts emoting different dialogues. Eventually, the assistant asks him what dialogues he's acting out, and Singh responds with, 'Let's meet on the battlegrounds.' The film ends with the production assistant joining in to play the game.
Sean Hyunil Sohn, CEO, Krafton India, said, "We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. Krafton has always been committed to providing immersive and captivating experiences for our users. This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment."