Campaign India Team
Sep 06, 2023

W gets Anushka Sharma festive ready to craft her narratives

Watch the film conceptualised by Ogilvy here

W has announced actor Anushka Sharma as brand ambassador and rolled out a festive campaign #CelebrateYourStory. Through this, W aims to bring out how every festival crafts a story that is synonymous to the story of women. 
 
Conceptualised by Ogilvy, the film featuring Sharma captures the essence of women at the heart of every celebration, encouraging them to embrace their uniqueness and celebrate their own narratives.
 
Anant Daga, managing director, TCNS Clothing, said, "Anushka’s vibrant persona and strong individuality perfectly complement the essence of the brand. Anushka epitomises the inspiring and accomplished modern woman, seamlessly transitioning through diverse roles, embodying the true spirit of the W woman. Our festive range, unveiled alongside this campaign, takes on a fresh identity- an all-new avatar. We are excited to have Anushka on board as the W woman.”
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.