W gets Anushka Sharma festive ready to craft her narratives

W has announced actor Anushka Sharma as brand ambassador and rolled out a festive campaign #CelebrateYourStory. Through this, W aims to bring out how every festival crafts a story that is synonymous to the story of women. 

 

Conceptualised by Ogilvy, the film featuring Sharma captures the essence of women at the heart of every celebration, encouraging them to embrace their uniqueness and celebrate their own narratives.

 

Anant Daga, managing director, TCNS Clothing, said, "Anushka’s vibrant persona and strong individuality perfectly complement the essence of the brand. Anushka epitomises the inspiring and accomplished modern woman, seamlessly transitioning through diverse roles, embodying the true spirit of the W woman. Our festive range, unveiled alongside this campaign, takes on a fresh identity- an all-new avatar. We are excited to have Anushka on board as the W woman.”