Gender Equality
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
Ladies, lip service and the art of being ludicrous
Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg
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Brand power in tackling Asia's gender divide and rewriting the story of equality
Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy
48% Indians want more inclusive representation from brands: ASCI
Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report
Today the GQ universe is more inclusive and less gender-specific: Che Kurrien
In the run-up to the 15th edition of the ‘Men of the Year’ event, Che Kurrien reflects on the changing face of masculinity in Indian society, the need to widen the lens of progressivism and inclusivity in the men’s magazine space, and more...
A good business person today knows that half of humanity cannot be ignored: IAA panel on gender diversity
Experts discussed how gender stereotypes can be broken in advertising and media
Olay seeks the help of AI to #STEMTheGap
Watch the film conceptualised by Publicis Groupe here
Creative critique from a gender lens: 18-22 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Creative critique from a gender lens: 11-15 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Creative critique from a gender lens: 4-8 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Unmasking the silence of LGBTQ+ advocacy: Have brands gone back into the closet?
SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash
Disney Star ignites social change by advocating for respectful queer lexicon
Watch the film conceptualised by 22Feet Tribal Worldwide here
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