samsung galaxy

9 hours ago

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

May 17, 2024

Samsung's LTE Galaxy Watch6 campaign unlocks connectivity without constraints

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.

Sep 22, 2023

Samsung urges siblings to make the most of hand-me-downs

Watch the film conceptualised by Cheil India here

Sep 14, 2023

Creative critique from a gender lens: 4-8 September

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Sep 05, 2023

Samsung Galaxy helps silence the chaos for crystal clear calls

Watch the film conceptualised by Cheil here

Nov 07, 2017

Samsung takes a dig at Apple, says 'upgrade to Galaxy'

Watch the film conceptualised by Wieden+Kennedy Portland here