nykaa
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Charlotte Tilbury launches Rulebook for Brides starring Sobhita Dhulipala
The five-part bridal beauty series features Sobhita Dhulipala as the brand’s new beauty muse.
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The growing siren call of Black Friday
How an American holiday won the hearts of Indian consumers.
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Deepika Padukone fronts Nykaa’s playful Pink Friday campaign
Featuring Deepika Padukone and leading creators, the films highlight the distraction of major beauty deals.
Nykaa appoints Sukhleen Aneja to lead Kay Beauty’s international expansion
As senior vice president and business head for Kay Beauty, Aneja will focus on expanding the brand internationally while building on its success in India.
Creative critique from a gender lens: 4-8 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
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Nykaa finds beauty in the little things that make one real
Watch the films conceptualised by The Script Room here
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