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Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
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Confusion prevails after Supreme Court instructs advertisers, agencies to provide self-declaration certificate
While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.
Creative critique from a gender lens: 19-23 February
Dr AL Sharada, advisor, Population First, reviews ads from last week on the basis of gender sensitivity
Creative critique from a gender lens: 5-9 February
Dr AL Sharada, advisor, Population First, reviews ads from last week on the basis of gender sensitivity
Creative critique from a gender lens: 29 January-2 February
Dr AL Sharada, advisor, Population First, reviews ads from last week on the basis of gender sensitivity
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