Navneet Education has rolled out the second leg of its 'Tr. for Teacher' campaign on the occasion of Teacher's Day and aims to highlight the importance of giving recognition to teachers every day.
Conceptualised by FCB Interface, the film spotlights a teachers' vital role, addressing teaching challenges, including the staggering 11 lakh vacancies in India. It urges urgent action while featuring students initially questioning teachers' relevance in today's tech-driven world but later passionately defending them as society's pillars of discipline and character. The film concludes with students honouring teachers with a 'Tr. for Teacher' kit, including personalised nameplates.
Shishir Kapre, executive creative director, FCB Interface, said, “Last year we started with the ‘Tr. For Teacher’ initiative and we received a great response for it. So, this year we thought that we should take it to the next level. We tried to throw some light on some facts about teachers; mainly how they are leaving this profession day by day due to a lack of respect and infrastructure. Hence, we came up with the idea of giving a title to the teachers – ‘Tr.’, which will certainly boost their morale and get them the respect they truly deserve.”