Campaign India Team
Sep 05, 2023

Navneet Education issues a clarion call for teachers over AI

Watch the film conceptualised by FCB Interface here

Navneet Education has rolled out the second leg of its 'Tr. for Teacher' campaign on the occasion of Teacher's Day and aims to highlight the importance of giving recognition to teachers every day.

Conceptualised by FCB Interface, the film spotlights a teachers' vital role, addressing teaching challenges, including the staggering 11 lakh vacancies in India. It urges urgent action while featuring students initially questioning teachers' relevance in today's tech-driven world but later passionately defending them as society's pillars of discipline and character. The film concludes with students honouring teachers with a 'Tr. for Teacher' kit, including personalised nameplates.

Devish Gala, head, branding, Navneet Education, said, "At Navneet, we believe that teachers are the guiding force shaping our future. They deserve recognition and honour not just on Teacher's Day but throughout the year. The 'Tr. for Teacher' campaign is a humble tribute to the dedicated educators who lay the foundation for all professions. It is a reminder that we must collectively work towards giving teachers the recognition they genuinely deserve."

Shishir Kapre, executive creative director, FCB Interface, said, “Last year we started with the ‘Tr. For Teacher’ initiative and we received a great response for it. So, this year we thought that we should take it to the next level. We tried to throw some light on some facts about teachers; mainly how they are leaving this profession day by day due to a lack of respect and infrastructure. Hence, we came up with the idea of giving a title to the teachers – ‘Tr.’, which will certainly boost their morale and get them the respect they truly deserve.”

Source:
Campaign India

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