Contract Advertising has been entrusted with handling Truecaller, a caller identification and call block app. The creative duties were handed to the agency following discussions with Truecaller's India team and co-founder and CSO Nami Zarringhalam, informed a Contract statement. The app maker has aggressive plans for India, it added.
Rana Barua, CEO, Contract India, said, “We are consciously and steadily seeking out new-age, modern technology brands. The opportunity to ideate and plan for Truecaller’s brand campaign reinvigorated our passion for this segment. This was evident in the ideas that were suggested, based on strong youth segment insights which immediately resonated with the brand and its ethos. We are extremely excited about this partnership.”
Kari Krishnamurthy, vice president Asia, growth and strategic partnerships and India country head, Truecaller, said, “We wanted to explore more avenues and take the Truecaller experience to the wider audience. Contract translated our need in the most simplified yet creative manner, while aligning the recommendations very well with our brand ethos. We are excited to have Contract on board and we look forward to seeing the ideas come to life.”