Colors jumps even after going pay

Colors has turned in a scintillating performance in week 14 (TAM C&S 4+), the first full week after going pay. The channel delivered 298 GRPs compared to STAR Plus' 307 GRPs, reducing the gap to just 9 GRPs.Zee TV stayed steady at 235 GRPs (week 13: 239 GRPs).The other numbers include Sony at 82, NDTV Imagine at 81, STAR One at 59, SAB at 50, Sahara One at 45, 9X at 25,STAR Utsav at 22 and Real at 14.  

by Campaign India Team