CIDCA 2021: Shortlists announced (part five)

The winners will be announced through a virtual event in the last week of July

Jul 23, 2021 08:23:00 AM | Article | Campaign India Team

The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, have been announced through the week in five parts. 
 
Here's the fifth and last list. To view part one, click here, part two can be viewed here and part three is available here. For part four, click here.
 
Entry CategoryEntrant CompanyTitleBrand
Social Cause - Social cause supported by a corporate/brandTimes NetworkAct Now - A Mental Health InitiativeTimes Network
Social Cause - Social cause supported by a corporate/brandWATConsultThe Empathy Pre-RollBajaj Allianz General Insurance
Social Cause - Social cause supported by a corporate/brandIsobar IndiaThe Hope ContactMax Bupa Health Insurance
Social Cause - Social cause supported by a corporate/brandSchbang Digital SolutionsMazboot Jod Ka Mazboot ReminderFevicol
Social Cause - Social cause supported by a corporate/brandFamous InnovationsA Water-free JanmasthamiLivpure
Social Cause - Social cause supported by a corporate/brandDentsu IsobarA Vice That Turned Into An Ad-viceSkore Brand of condoms
Social Cause - Social cause supported by a corporate/brandWirality MediaShabdTruecaller
Social Cause - Social cause supported by a corporate/brandSchbang Digital Solution Amazon Karigar Stand For HandmadeAmazon Karigar
Social Cause - Social cause supported by a corporate/brandSocial Panga#PledgeWithMEMamaearth
Social Cause - Social cause supported by a corporate/brandFamous InnovationsGoodness is Good – Sign LanguageDairy Day
Social Cause - Social cause supported by a corporate/brandInnocean Worldwide Communication Hyundai CaresHyundai India
Social Cause - Social cause supported by a corporate/brandWunderman Thompson, Contract IndiaStop the BiasShoppers Stop
Social Cause - Social cause supported by a corporate/brandViviana MallMera farz Hai 2.0Viviana Mall
Social Cause - Social cause supported by a corporate/brandInnocean Worldwide Communication Haq Hai HamaraHyundai India
Social Cause - Social cause supported by a corporate/brandLogicserve DigitalHDFC Life - #PromisewalaDabbaHDFC Life Insurance
Social Cause - Social cause supported by a corporate/brandOrganic by MSLDraw The LineSpectra
    
Entry CategoryEntrant CompanyTitleBrand
Use of Data - For CRMMRMIkea Family: Inspiring India to unlock passions during the lockdownIkea
Use of Data - For CRMDentsu IsobarA Vice That Turned Into An Ad-viceSkore Brand of condoms
Use of Data - For CRMDentsu IsobarThe Most Un-Advertised Brand AmbassadorCaptain Morgan Rum
Use of Data - For CRMLogicserve DigitalOutcome Bases Buying Case studyHDFC Life Insurance
    
Entry CategoryEntrant CompanyTitleBrand
Use of Data - For New BusinessMRMCapturing India's Fashion PulseLiva
    
Entry CategoryEntrant CompanyTitleBrand
Use of social media in a campaignTimes NetworkAct Now - A Mental Health InitiativeTimes Network
Use of social media in a campaignTimes Network#GiveBackHerTimeTimes Network
Use of social media in a campaignSchbang Digital SolutionsThe Ultimate FeedFevicol
Use of social media in a campaignWhite Rivers MediaYe Apna Game HaiDream11
Use of social media in a campaignFamous Innovations#LonelyNoMore | Burger KingBurger King
Use of social media in a campaignGrapes Digital Happydent - Your Post Meal CompanionHAPPYDENT
Use of social media in a campaignSony Pictures Networks India Scam 1992 - The Harshad Mehta StorySony LIV
Use of social media in a campaignWATConsultAb Cricket BuzzegaCricbuzz
Use of social media in a campaignTIMES NETWORKIndia Stands For Humane PolicingTIMES NOW
Use of social media in a campaignLeo Burnett India Indoor AdventuresJeep India
Use of social media in a campaignIsobar IndiaThe Civilians OathMax Bupa Health Insurance
Use of social media in a campaignTonic WorldwideTrash Your SpamWow Skin Science
Use of social media in a campaignDentsu IsobarTHE MOST UN-ADVERTISED BRAND AMBASSADORCaptain Morgan Rum
Use of social media in a campaignGrapes DigitalFROM TONGUE TO TONG MOOD TING TONGCENTER FRUIT
Use of social media in a campaignInteractive AvenuesEverest Spices used social media to welcome new cooks into the kitchen during the worst parts of locEverest Spices
Use of social media in a campaignFamous Innovations#ReassuringWhopperBurger King
Use of social media in a campaignFamous InnovationsTrump TrumpedBurger King
Use of social media in a campaignTonic WorldwideVocal For Local PetsWorld for All
Use of social media in a campaignFamous Innovations#BailMeOutBKBurger King
Use of social media in a campaignColumbia Pacific CommunitiesColumbia Pacific Communities - Seniors in CommandColumbia Pacific Communities
Use of social media in a campaignTonic Worldwide#MomsOnDuty - How the whole nation revered the warrior in our mothers!Kotak Mahindra Bank
Use of social media in a campaignInnocean Worldwide Communication #LeftFreeHyundai Venue
Use of social media in a campaignSocial Beat#MallAtACLiQTata CLiQ
Use of social media in a campaignWATConsultBarista Call-outTata Starbucks
Use of social media in a campaignDViO Digital BaithakHCL Concerts Baithak Series
Use of social media in a campaignGrapes Digital MAKING JUZT JELLY MORE THAN JUST A JELLYALPENLIEBE JUZT JELLY
Use of social media in a campaignWATConsultPanasonic Refrigerators LinkedIn campaignPanasonic
Use of social media in a campaignTonic WorldwideTune Out The TauntsWarner Music India
    
Entry CategoryEntrant CompanyTitleBrand
Viral marketing campaignTonic WorldwideTune Out the TauntsWarner Music India
Viral marketing campaignWirality MediaShabdTruecaller
Viral marketing campaignFamous Innovations#LonelyNoMore | Burger KingBurger King
Viral marketing campaignFamous InnovationsTrump TrumpedBurger King
Viral marketing campaignIsobar IndiaAakash v/s WildKia Sonet
Viral marketing campaignSony Pictures Networks India Scam 1992 - The Harshad Mehta StorySony LIV
Viral marketing campaignFamous Innovations#BailMeOutBKBurger King
    
Entry CategoryEntrant CompanyTitleBrand
Website Website - CampaignsWhirlwindBig Results on a Small Budget – How TISS Achieved 14X ROASTata Institute of Social Sciences
Website Website - CampaignsDentsu IsobarTHE WORLD’S LARGEST CRICKET TEAMRoyal Challenge Whisky
    
Entry CategoryEntrant CompanyTitleBrand
Website Website - Corporate / BrandIdealake Information TechnologiesReliance Smart Money WebsiteReliance Securities
Website Website - Corporate / BrandInteractive Avenues – A Reprise Network CompanyHow Tata Hitachi leveraged cutting-edge web design for brand buildingTata Hitachi
Website Website - Corporate / BrandIdealakeICICI Pru AMC WebsiteICICI Prudential AMC
Website Website - Corporate / BrandMindshareHow UltraTech established itself as 'Wikipedia of Home Building'UltraTech Cement
Website Website - Corporate / BrandMRMMiracle MomReckitt India
 
The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:
  • Atit Mehta, marketing head, Byju's
  • Deepika Warrier, chief marketing officer, Diageo
  • Kartik Johari, vice president - marketing and commerce, Nobel Hygiene
  • Mayur Hola, head of global brand, Oyo
  • Nida Naushad, head - brand strategy and campaign, Cars24
  • Pawan Sarda, group head - digital, marketing and e-commerce, Future Group
  • Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities
  • Ramalingam Subramanian, head - marketing, CoinDCX
  • Ranjani Krishnaswamy, general manager - marketing, Tanishq  
  • Udaibir Singh, group business head, Sportskeeda
  • Victoria Banaszak, senior vice president - marketing, Livinguard
  • Vineet Sethi, chief marketing officer, Niyo
  • Vipul Oberoi, chief marketing officer, IIFL
  • Virat Khullar, group head - marketing, Hyundai Motor India
Winners will be announced in the last week of July.