Campaign India Team
Jul 23, 2021

CIDCA 2021: Shortlists announced (part five)

The winners will be announced through a virtual event in the last week of July

CIDCA 2021: Shortlists announced (part five)
The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, have been announced through the week in five parts. 
 
Here's the fifth and last list. To view part one, click here, part two can be viewed here and part three is available here. For part four, click here.
 
Entry Category Entrant Company Title Brand
Social Cause - Social cause supported by a corporate/brand Times Network Act Now - A Mental Health Initiative Times Network
Social Cause - Social cause supported by a corporate/brand WATConsult The Empathy Pre-Roll Bajaj Allianz General Insurance
Social Cause - Social cause supported by a corporate/brand Isobar India The Hope Contact Max Bupa Health Insurance
Social Cause - Social cause supported by a corporate/brand Schbang Digital Solutions Mazboot Jod Ka Mazboot Reminder Fevicol
Social Cause - Social cause supported by a corporate/brand Famous Innovations A Water-free Janmasthami Livpure
Social Cause - Social cause supported by a corporate/brand Dentsu Isobar A Vice That Turned Into An Ad-vice Skore Brand of condoms
Social Cause - Social cause supported by a corporate/brand Wirality Media Shabd Truecaller
Social Cause - Social cause supported by a corporate/brand Schbang Digital Solution  Amazon Karigar Stand For Handmade Amazon Karigar
Social Cause - Social cause supported by a corporate/brand Social Panga #PledgeWithME Mamaearth
Social Cause - Social cause supported by a corporate/brand Famous Innovations Goodness is Good – Sign Language Dairy Day
Social Cause - Social cause supported by a corporate/brand Innocean Worldwide Communication  Hyundai Cares Hyundai India
Social Cause - Social cause supported by a corporate/brand Wunderman Thompson, Contract India Stop the Bias Shoppers Stop
Social Cause - Social cause supported by a corporate/brand Viviana Mall Mera farz Hai 2.0 Viviana Mall
Social Cause - Social cause supported by a corporate/brand Innocean Worldwide Communication  Haq Hai Hamara Hyundai India
Social Cause - Social cause supported by a corporate/brand Logicserve Digital HDFC Life - #PromisewalaDabba HDFC Life Insurance
Social Cause - Social cause supported by a corporate/brand Organic by MSL Draw The Line Spectra
       
Entry Category Entrant Company Title Brand
Use of Data - For CRM MRM Ikea Family: Inspiring India to unlock passions during the lockdown Ikea
Use of Data - For CRM Dentsu Isobar A Vice That Turned Into An Ad-vice Skore Brand of condoms
Use of Data - For CRM Dentsu Isobar The Most Un-Advertised Brand Ambassador Captain Morgan Rum
Use of Data - For CRM Logicserve Digital Outcome Bases Buying Case study HDFC Life Insurance
       
Entry Category Entrant Company Title Brand
Use of Data - For New Business MRM Capturing India's Fashion Pulse Liva
       
Entry Category Entrant Company Title Brand
Use of social media in a campaign Times Network Act Now - A Mental Health Initiative Times Network
Use of social media in a campaign Times Network #GiveBackHerTime Times Network
Use of social media in a campaign Schbang Digital Solutions The Ultimate Feed Fevicol
Use of social media in a campaign White Rivers Media Ye Apna Game Hai Dream11
Use of social media in a campaign Famous Innovations #LonelyNoMore | Burger King Burger King
Use of social media in a campaign Grapes Digital  Happydent - Your Post Meal Companion HAPPYDENT
Use of social media in a campaign Sony Pictures Networks India  Scam 1992 - The Harshad Mehta Story Sony LIV
Use of social media in a campaign WATConsult Ab Cricket Buzzega Cricbuzz
Use of social media in a campaign TIMES NETWORK India Stands For Humane Policing TIMES NOW
Use of social media in a campaign Leo Burnett India  Indoor Adventures Jeep India
Use of social media in a campaign Isobar India The Civilians Oath Max Bupa Health Insurance
Use of social media in a campaign Tonic Worldwide Trash Your Spam Wow Skin Science
Use of social media in a campaign Dentsu Isobar THE MOST UN-ADVERTISED BRAND AMBASSADOR Captain Morgan Rum
Use of social media in a campaign Grapes Digital FROM TONGUE TO TONG MOOD TING TONG CENTER FRUIT
Use of social media in a campaign Interactive Avenues Everest Spices used social media to welcome new cooks into the kitchen during the worst parts of loc Everest Spices
Use of social media in a campaign Famous Innovations #ReassuringWhopper Burger King
Use of social media in a campaign Famous Innovations Trump Trumped Burger King
Use of social media in a campaign Tonic Worldwide Vocal For Local Pets World for All
Use of social media in a campaign Famous Innovations #BailMeOutBK Burger King
Use of social media in a campaign Columbia Pacific Communities Columbia Pacific Communities - Seniors in Command Columbia Pacific Communities
Use of social media in a campaign Tonic Worldwide #MomsOnDuty - How the whole nation revered the warrior in our mothers! Kotak Mahindra Bank
Use of social media in a campaign Innocean Worldwide Communication  #LeftFree Hyundai Venue
Use of social media in a campaign Social Beat #MallAtACLiQ Tata CLiQ
Use of social media in a campaign WATConsult Barista Call-out Tata Starbucks
Use of social media in a campaign DViO Digital  Baithak HCL Concerts Baithak Series
Use of social media in a campaign Grapes Digital  MAKING JUZT JELLY MORE THAN JUST A JELLY ALPENLIEBE JUZT JELLY
Use of social media in a campaign WATConsult Panasonic Refrigerators LinkedIn campaign Panasonic
Use of social media in a campaign Tonic Worldwide Tune Out The Taunts Warner Music India
       
Entry Category Entrant Company Title Brand
Viral marketing campaign Tonic Worldwide Tune Out the Taunts Warner Music India
Viral marketing campaign Wirality Media Shabd Truecaller
Viral marketing campaign Famous Innovations #LonelyNoMore | Burger King Burger King
Viral marketing campaign Famous Innovations Trump Trumped Burger King
Viral marketing campaign Isobar India Aakash v/s Wild Kia Sonet
Viral marketing campaign Sony Pictures Networks India  Scam 1992 - The Harshad Mehta Story Sony LIV
Viral marketing campaign Famous Innovations #BailMeOutBK Burger King
       
Entry Category Entrant Company Title Brand
Website Website - Campaigns Whirlwind Big Results on a Small Budget – How TISS Achieved 14X ROAS Tata Institute of Social Sciences
Website Website - Campaigns Dentsu Isobar THE WORLD’S LARGEST CRICKET TEAM Royal Challenge Whisky
       
Entry Category Entrant Company Title Brand
Website Website - Corporate / Brand Idealake Information Technologies Reliance Smart Money Website Reliance Securities
Website Website - Corporate / Brand Interactive Avenues – A Reprise Network Company How Tata Hitachi leveraged cutting-edge web design for brand building Tata Hitachi
Website Website - Corporate / Brand Idealake ICICI Pru AMC Website ICICI Prudential AMC
Website Website - Corporate / Brand Mindshare How UltraTech established itself as 'Wikipedia of Home Building' UltraTech Cement
Website Website - Corporate / Brand MRM Miracle Mom Reckitt India
 
The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:
  • Atit Mehta, marketing head, Byju's
  • Deepika Warrier, chief marketing officer, Diageo
  • Kartik Johari, vice president - marketing and commerce, Nobel Hygiene
  • Mayur Hola, head of global brand, Oyo
  • Nida Naushad, head - brand strategy and campaign, Cars24
  • Pawan Sarda, group head - digital, marketing and e-commerce, Future Group
  • Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities
  • Ramalingam Subramanian, head - marketing, CoinDCX
  • Ranjani Krishnaswamy, general manager - marketing, Tanishq  
  • Udaibir Singh, group business head, Sportskeeda
  • Victoria Banaszak, senior vice president - marketing, Livinguard
  • Vineet Sethi, chief marketing officer, Niyo
  • Vipul Oberoi, chief marketing officer, IIFL
  • Virat Khullar, group head - marketing, Hyundai Motor India
Winners will be announced in the last week of July. 

 

Source:
Campaign India