CIDCA 2021: Shortlists announced (part five)

The winners will be announced through a virtual event in the last week of July

Jul 23, 2021 08:23:00 AM | Article | Campaign India Team Share -

The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, have been announced through the week in five parts.

Here's the fifth and last list. To view part one, click here, part two can be viewed here and part three is available here. For part four, click here.

Entry Category	Entrant Company	Title	Brand
Social Cause - Social cause supported by a corporate/brand	Times Network	Act Now - A Mental Health Initiative	Times Network
Social Cause - Social cause supported by a corporate/brand	WATConsult	The Empathy Pre-Roll	Bajaj Allianz General Insurance
Social Cause - Social cause supported by a corporate/brand	Isobar India	The Hope Contact	Max Bupa Health Insurance
Social Cause - Social cause supported by a corporate/brand	Schbang Digital Solutions	Mazboot Jod Ka Mazboot Reminder	Fevicol
Social Cause - Social cause supported by a corporate/brand	Famous Innovations	A Water-free Janmasthami	Livpure
Social Cause - Social cause supported by a corporate/brand	Dentsu Isobar	A Vice That Turned Into An Ad-vice	Skore Brand of condoms
Social Cause - Social cause supported by a corporate/brand	Wirality Media	Shabd	Truecaller
Social Cause - Social cause supported by a corporate/brand	Schbang Digital Solution	Amazon Karigar Stand For Handmade	Amazon Karigar
Social Cause - Social cause supported by a corporate/brand	Social Panga	#PledgeWithME	Mamaearth
Social Cause - Social cause supported by a corporate/brand	Famous Innovations	Goodness is Good – Sign Language	Dairy Day
Social Cause - Social cause supported by a corporate/brand	Innocean Worldwide Communication	Hyundai Cares	Hyundai India
Social Cause - Social cause supported by a corporate/brand	Wunderman Thompson, Contract India	Stop the Bias	Shoppers Stop
Social Cause - Social cause supported by a corporate/brand	Viviana Mall	Mera farz Hai 2.0	Viviana Mall
Social Cause - Social cause supported by a corporate/brand	Innocean Worldwide Communication	Haq Hai Hamara	Hyundai India
Social Cause - Social cause supported by a corporate/brand	Logicserve Digital	HDFC Life - #PromisewalaDabba	HDFC Life Insurance
Social Cause - Social cause supported by a corporate/brand	Organic by MSL	Draw The Line	Spectra

Entry Category	Entrant Company	Title	Brand
Use of Data - For CRM	MRM	Ikea Family: Inspiring India to unlock passions during the lockdown	Ikea
Use of Data - For CRM	Dentsu Isobar	A Vice That Turned Into An Ad-vice	Skore Brand of condoms
Use of Data - For CRM	Dentsu Isobar	The Most Un-Advertised Brand Ambassador	Captain Morgan Rum
Use of Data - For CRM	Logicserve Digital	Outcome Bases Buying Case study	HDFC Life Insurance

Entry Category	Entrant Company	Title	Brand
Use of Data - For New Business	MRM	Capturing India's Fashion Pulse	Liva

Entry Category	Entrant Company	Title	Brand
Use of social media in a campaign	Times Network	Act Now - A Mental Health Initiative	Times Network
Use of social media in a campaign	Times Network	#GiveBackHerTime	Times Network
Use of social media in a campaign	Schbang Digital Solutions	The Ultimate Feed	Fevicol
Use of social media in a campaign	White Rivers Media	Ye Apna Game Hai	Dream11
Use of social media in a campaign	Famous Innovations	#LonelyNoMore \| Burger King	Burger King
Use of social media in a campaign	Grapes Digital	Happydent - Your Post Meal Companion	HAPPYDENT
Use of social media in a campaign	Sony Pictures Networks India	Scam 1992 - The Harshad Mehta Story	Sony LIV
Use of social media in a campaign	WATConsult	Ab Cricket Buzzega	Cricbuzz
Use of social media in a campaign	TIMES NETWORK	India Stands For Humane Policing	TIMES NOW
Use of social media in a campaign	Leo Burnett India	Indoor Adventures	Jeep India
Use of social media in a campaign	Isobar India	The Civilians Oath	Max Bupa Health Insurance
Use of social media in a campaign	Tonic Worldwide	Trash Your Spam	Wow Skin Science
Use of social media in a campaign	Dentsu Isobar	THE MOST UN-ADVERTISED BRAND AMBASSADOR	Captain Morgan Rum
Use of social media in a campaign	Grapes Digital	FROM TONGUE TO TONG MOOD TING TONG	CENTER FRUIT
Use of social media in a campaign	Interactive Avenues	Everest Spices used social media to welcome new cooks into the kitchen during the worst parts of loc	Everest Spices
Use of social media in a campaign	Famous Innovations	#ReassuringWhopper	Burger King
Use of social media in a campaign	Famous Innovations	Trump Trumped	Burger King
Use of social media in a campaign	Tonic Worldwide	Vocal For Local Pets	World for All
Use of social media in a campaign	Famous Innovations	#BailMeOutBK	Burger King
Use of social media in a campaign	Columbia Pacific Communities	Columbia Pacific Communities - Seniors in Command	Columbia Pacific Communities
Use of social media in a campaign	Tonic Worldwide	#MomsOnDuty - How the whole nation revered the warrior in our mothers!	Kotak Mahindra Bank
Use of social media in a campaign	Innocean Worldwide Communication	#LeftFree	Hyundai Venue
Use of social media in a campaign	Social Beat	#MallAtACLiQ	Tata CLiQ
Use of social media in a campaign	WATConsult	Barista Call-out	Tata Starbucks
Use of social media in a campaign	DViO Digital	Baithak	HCL Concerts Baithak Series
Use of social media in a campaign	Grapes Digital	MAKING JUZT JELLY MORE THAN JUST A JELLY	ALPENLIEBE JUZT JELLY
Use of social media in a campaign	WATConsult	Panasonic Refrigerators LinkedIn campaign	Panasonic
Use of social media in a campaign	Tonic Worldwide	Tune Out The Taunts	Warner Music India

Entry Category	Entrant Company	Title	Brand
Viral marketing campaign	Tonic Worldwide	Tune Out the Taunts	Warner Music India
Viral marketing campaign	Wirality Media	Shabd	Truecaller
Viral marketing campaign	Famous Innovations	#LonelyNoMore \| Burger King	Burger King
Viral marketing campaign	Famous Innovations	Trump Trumped	Burger King
Viral marketing campaign	Isobar India	Aakash v/s Wild	Kia Sonet
Viral marketing campaign	Sony Pictures Networks India	Scam 1992 - The Harshad Mehta Story	Sony LIV
Viral marketing campaign	Famous Innovations	#BailMeOutBK	Burger King

Entry Category	Entrant Company	Title	Brand
Website Website - Campaigns	Whirlwind	Big Results on a Small Budget – How TISS Achieved 14X ROAS	Tata Institute of Social Sciences
Website Website - Campaigns	Dentsu Isobar	THE WORLD’S LARGEST CRICKET TEAM	Royal Challenge Whisky

Entry Category	Entrant Company	Title	Brand
Website Website - Corporate / Brand	Idealake Information Technologies	Reliance Smart Money Website	Reliance Securities
Website Website - Corporate / Brand	Interactive Avenues – A Reprise Network Company	How Tata Hitachi leveraged cutting-edge web design for brand building	Tata Hitachi
Website Website - Corporate / Brand	Idealake	ICICI Pru AMC Website	ICICI Prudential AMC
Website Website - Corporate / Brand	Mindshare	How UltraTech established itself as 'Wikipedia of Home Building'	UltraTech Cement
Website Website - Corporate / Brand	MRM	Miracle Mom	Reckitt India