The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, have been announced through the week in five parts.
Here's the fifth and last list. To view part one, click here, part two can be viewed here and part three is available here. For part four, click here.
| Entry Category | Entrant Company | Title | Brand |
| Social Cause - Social cause supported by a corporate/brand | Times Network | Act Now - A Mental Health Initiative | Times Network |
| Social Cause - Social cause supported by a corporate/brand | WATConsult | The Empathy Pre-Roll | Bajaj Allianz General Insurance |
| Social Cause - Social cause supported by a corporate/brand | Isobar India | The Hope Contact | Max Bupa Health Insurance |
| Social Cause - Social cause supported by a corporate/brand | Schbang Digital Solutions | Mazboot Jod Ka Mazboot Reminder | Fevicol |
| Social Cause - Social cause supported by a corporate/brand | Famous Innovations | A Water-free Janmasthami | Livpure |
| Social Cause - Social cause supported by a corporate/brand | Dentsu Isobar | A Vice That Turned Into An Ad-vice | Skore Brand of condoms |
| Social Cause - Social cause supported by a corporate/brand | Wirality Media | Shabd | Truecaller |
| Social Cause - Social cause supported by a corporate/brand | Schbang Digital Solution | Amazon Karigar Stand For Handmade | Amazon Karigar |
| Social Cause - Social cause supported by a corporate/brand | Social Panga | #PledgeWithME | Mamaearth |
| Social Cause - Social cause supported by a corporate/brand | Famous Innovations | Goodness is Good – Sign Language | Dairy Day |
| Social Cause - Social cause supported by a corporate/brand | Innocean Worldwide Communication | Hyundai Cares | Hyundai India |
| Social Cause - Social cause supported by a corporate/brand | Wunderman Thompson, Contract India | Stop the Bias | Shoppers Stop |
| Social Cause - Social cause supported by a corporate/brand | Viviana Mall | Mera farz Hai 2.0 | Viviana Mall |
| Social Cause - Social cause supported by a corporate/brand | Innocean Worldwide Communication | Haq Hai Hamara | Hyundai India |
| Social Cause - Social cause supported by a corporate/brand | Logicserve Digital | HDFC Life - #PromisewalaDabba | HDFC Life Insurance |
| Social Cause - Social cause supported by a corporate/brand | Organic by MSL | Draw The Line | Spectra |
| Entry Category | Entrant Company | Title | Brand |
| Use of Data - For CRM | MRM | Ikea Family: Inspiring India to unlock passions during the lockdown | Ikea |
| Use of Data - For CRM | Dentsu Isobar | A Vice That Turned Into An Ad-vice | Skore Brand of condoms |
| Use of Data - For CRM | Dentsu Isobar | The Most Un-Advertised Brand Ambassador | Captain Morgan Rum |
| Use of Data - For CRM | Logicserve Digital | Outcome Bases Buying Case study | HDFC Life Insurance |
| Entry Category | Entrant Company | Title | Brand |
| Use of Data - For New Business | MRM | Capturing India's Fashion Pulse | Liva |
| Entry Category | Entrant Company | Title | Brand |
| Use of social media in a campaign | Times Network | Act Now - A Mental Health Initiative | Times Network |
| Use of social media in a campaign | Times Network | #GiveBackHerTime | Times Network |
| Use of social media in a campaign | Schbang Digital Solutions | The Ultimate Feed | Fevicol |
| Use of social media in a campaign | White Rivers Media | Ye Apna Game Hai | Dream11 |
| Use of social media in a campaign | Famous Innovations | #LonelyNoMore | Burger King | Burger King |
| Use of social media in a campaign | Grapes Digital | Happydent - Your Post Meal Companion | HAPPYDENT |
| Use of social media in a campaign | Sony Pictures Networks India | Scam 1992 - The Harshad Mehta Story | Sony LIV |
| Use of social media in a campaign | WATConsult | Ab Cricket Buzzega | Cricbuzz |
| Use of social media in a campaign | TIMES NETWORK | India Stands For Humane Policing | TIMES NOW |
| Use of social media in a campaign | Leo Burnett India | Indoor Adventures | Jeep India |
| Use of social media in a campaign | Isobar India | The Civilians Oath | Max Bupa Health Insurance |
| Use of social media in a campaign | Tonic Worldwide | Trash Your Spam | Wow Skin Science |
| Use of social media in a campaign | Dentsu Isobar | THE MOST UN-ADVERTISED BRAND AMBASSADOR | Captain Morgan Rum |
| Use of social media in a campaign | Grapes Digital | FROM TONGUE TO TONG MOOD TING TONG | CENTER FRUIT |
| Use of social media in a campaign | Interactive Avenues | Everest Spices used social media to welcome new cooks into the kitchen during the worst parts of loc | Everest Spices |
| Use of social media in a campaign | Famous Innovations | #ReassuringWhopper | Burger King |
| Use of social media in a campaign | Famous Innovations | Trump Trumped | Burger King |
| Use of social media in a campaign | Tonic Worldwide | Vocal For Local Pets | World for All |
| Use of social media in a campaign | Famous Innovations | #BailMeOutBK | Burger King |
| Use of social media in a campaign | Columbia Pacific Communities | Columbia Pacific Communities - Seniors in Command | Columbia Pacific Communities |
| Use of social media in a campaign | Tonic Worldwide | #MomsOnDuty - How the whole nation revered the warrior in our mothers! | Kotak Mahindra Bank |
| Use of social media in a campaign | Innocean Worldwide Communication | #LeftFree | Hyundai Venue |
| Use of social media in a campaign | Social Beat | #MallAtACLiQ | Tata CLiQ |
| Use of social media in a campaign | WATConsult | Barista Call-out | Tata Starbucks |
| Use of social media in a campaign | DViO Digital | Baithak | HCL Concerts Baithak Series |
| Use of social media in a campaign | Grapes Digital | MAKING JUZT JELLY MORE THAN JUST A JELLY | ALPENLIEBE JUZT JELLY |
| Use of social media in a campaign | WATConsult | Panasonic Refrigerators LinkedIn campaign | Panasonic |
| Use of social media in a campaign | Tonic Worldwide | Tune Out The Taunts | Warner Music India |
| Entry Category | Entrant Company | Title | Brand |
| Viral marketing campaign | Tonic Worldwide | Tune Out the Taunts | Warner Music India |
| Viral marketing campaign | Wirality Media | Shabd | Truecaller |
| Viral marketing campaign | Famous Innovations | #LonelyNoMore | Burger King | Burger King |
| Viral marketing campaign | Famous Innovations | Trump Trumped | Burger King |
| Viral marketing campaign | Isobar India | Aakash v/s Wild | Kia Sonet |
| Viral marketing campaign | Sony Pictures Networks India | Scam 1992 - The Harshad Mehta Story | Sony LIV |
| Viral marketing campaign | Famous Innovations | #BailMeOutBK | Burger King |
| Entry Category | Entrant Company | Title | Brand |
| Website Website - Campaigns | Whirlwind | Big Results on a Small Budget – How TISS Achieved 14X ROAS | Tata Institute of Social Sciences |
| Website Website - Campaigns | Dentsu Isobar | THE WORLD’S LARGEST CRICKET TEAM | Royal Challenge Whisky |
| Entry Category | Entrant Company | Title | Brand |
| Website Website - Corporate / Brand | Idealake Information Technologies | Reliance Smart Money Website | Reliance Securities |
| Website Website - Corporate / Brand | Interactive Avenues – A Reprise Network Company | How Tata Hitachi leveraged cutting-edge web design for brand building | Tata Hitachi |
| Website Website - Corporate / Brand | Idealake | ICICI Pru AMC Website | ICICI Prudential AMC |
| Website Website - Corporate / Brand | Mindshare | How UltraTech established itself as 'Wikipedia of Home Building' | UltraTech Cement |
| Website Website - Corporate / Brand | MRM | Miracle Mom | Reckitt India |
The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:
- Atit Mehta, marketing head, Byju's
- Deepika Warrier, chief marketing officer, Diageo
- Kartik Johari, vice president - marketing and commerce, Nobel Hygiene
- Mayur Hola, head of global brand, Oyo
- Nida Naushad, head - brand strategy and campaign, Cars24
- Pawan Sarda, group head - digital, marketing and e-commerce, Future Group
- Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities
- Ramalingam Subramanian, head - marketing, CoinDCX
- Ranjani Krishnaswamy, general manager - marketing, Tanishq
- Udaibir Singh, group business head, Sportskeeda
- Victoria Banaszak, senior vice president - marketing, Livinguard
- Vineet Sethi, chief marketing officer, Niyo
- Vipul Oberoi, chief marketing officer, IIFL
- Virat Khullar, group head - marketing, Hyundai Motor India
Winners will be announced in the last week of July.
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