CIDCA 2021: Shortlists, jury announced (part one)

The winners will be announced through a virtual event in the last week of July

Jul 19, 2021 07:32:00 AM | Article | Campaign India Team Share -

The shortlists of the 2021 edition of the Campaign India Digital Crest Awards which are presented by ITW Digital will be announced through the week in five parts.

The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:

Atit Mehta, marketing head, Byju's

Deepika Warrier, chief marketing officer, Diageo

Kartik Johari, vice president - marketing and commerce, Nobel Hygiene

Mayur Hola, head of global brand, Oyo

Nida Naushad, head - brand strategy and campaign, Cars24

Pawan Sarda, group head - digital, marketing and e-commerce, Future Group

Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities

Ramalingam Subramanian, head - marketing, CoinDCX

Ranjani Krishnaswamy, general manager - marketing, Tanishq

Udaibir Singh, group business head, Sportskeeda

Victoria Banaszak, senior vice president, - marketing, Livinguard

Vineet Sethi, chief marketing officer, Niyo

Vipul Oberoi, chief marketing officer, IIFL

Virat Khullar, group head - marketing, Hyundai Motor India

Entry Category	Entrant Company	Title	Brand
Apps Apps - Mobile Apps	Idealake Information Technologies	Kotak Securities App	Kotak Securities
Apps Apps - Mobile Apps	Idealake Information Technologies	Tata Engage App	Tata Sustainability Group

Entry Category	Entrant Company	Title	Brand
Augmented Reality	Grapes Digital	Find Your Shararti Avataar	Alpenliebe Juicyfills
Augmented Reality	Tyroo Technologies	One Plus Diwali Balcony Campaign	One Plus
Augmented Reality	Tyroo Technologies	ITC Yippee Noodle Campaign	Yippee Noodles

Entry Category	Entrant Company	Title	Brand
Best use of digital personal assistant	Publicis Beehive	Safest Bank	DBS Bank India

Entry Category	Entrant Company	Title	Brand
Content Community	Mindshare	Baat Ghar Ki - The Wikipedia of home building	UltraTech Cement
Content Community	MRM	Miracle Mom	Reckitt India

Entry Category	Entrant Company	Title	Brand
Digital Craft Digital Craft - Art Direction/Communication in digital Design	MRM	Thoughtfully Fashionable	LIVA

Entry Category	Entrant Company	Title	Brand
Digital Craft Digital Craft - Best Writing	Thinkstr	Chaabatey Raho	Dabur Red

Entry Category	Entrant Company	Title	Brand
Digital Strategy	Wavemaker	Blenders Pride’s Digital First Fashion Tour	Blenders Pride
Digital Strategy	Grapes Digital	MAKING JUZT JELLY MORE THAN JUST A JELLY	ALPENLIEBE JUZT JELLY
Digital Strategy	FoxyMoron	Mobile Ki Pendrive	Western Digital
Digital Strategy	Interactive Avenues – A Reprise Network Company	Undisputed Champion Before and During the Pandemic	MG Motor
Digital Strategy	Publicis Beehive	Safest Bank	DBS Bank India
Digital Strategy	Nippon Life India Asset Management	Stay Safe Series and Millennial Lockdown	Nippon India Mutual Fund
Digital Strategy	MRM	Reinventing a 60 year old legacy brand for the goldfish generation	BITS Pilani WILP
Digital Strategy	Interactive Avenues – A Reprise Network Company	Challenge Accepted – Launching a Premium SUV during a Pandemic	MG Motor
Digital Strategy	Mindshare	UltraTech Cement - The Expert Home Building Companion	UltraTech Cement
Digital Strategy	Social Panga	BEST DIGITAL STRATEGY FOR A HEALTHCARE BRAND	MANIPAL HOSPITALS
Digital Strategy	Schbang Digital Solutions	Myntra Fashion Superstar	Myntra Designs

Entry Category	Entrant Company	Title	Brand
Display	Mindshare	UltraTech - Chance Na Lo	UltraTech Cement
Display	Interactive Avenues - A Reprise Network Company	Bandish Bandits Gets Fans Singing to Their Tune	Amazon Prime Video
Display	Publicis Beehive	Safest Bank	Safest Bank
Display	Mindshare	UltraTech - How UltraTech increased audience engagement by 13X	UltraTech Cement
Display	Interactive Avenues – A Reprise Network Company	#XmasWithCoca-Cola	Coca-Cola
Display	Whirlwind	Big Results on a Small Budget – How TISS Achieved 14X ROAS	Tata Institute of Social Sciences

The winners will be announced through a virtual event next week.