The shortlists of the 2021 edition of the Campaign India Digital Crest Awards which are presented by ITW Digital will be announced through the week in five parts.
The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:
- Atit Mehta, marketing head, Byju's
- Deepika Warrier, chief marketing officer, Diageo
- Kartik Johari, vice president - marketing and commerce, Nobel Hygiene
- Mayur Hola, head of global brand, Oyo
- Nida Naushad, head - brand strategy and campaign, Cars24
- Pawan Sarda, group head - digital, marketing and e-commerce, Future Group
- Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities
- Ramalingam Subramanian, head - marketing, CoinDCX
- Ranjani Krishnaswamy, general manager - marketing, Tanishq
- Udaibir Singh, group business head, Sportskeeda
- Victoria Banaszak, senior vice president, - marketing, Livinguard
- Vineet Sethi, chief marketing officer, Niyo
- Vipul Oberoi, chief marketing officer, IIFL
- Virat Khullar, group head - marketing, Hyundai Motor India
| Entry Category | Entrant Company | Title | Brand |
| Apps Apps - Mobile Apps | Idealake Information Technologies | Kotak Securities App | Kotak Securities |
| Apps Apps - Mobile Apps | Idealake Information Technologies | Tata Engage App | Tata Sustainability Group |
| Entry Category | Entrant Company | Title | Brand |
| Augmented Reality | Grapes Digital | Find Your Shararti Avataar | Alpenliebe Juicyfills |
| Augmented Reality | Tyroo Technologies | One Plus Diwali Balcony Campaign | One Plus |
| Augmented Reality | Tyroo Technologies | ITC Yippee Noodle Campaign | Yippee Noodles |
| Entry Category | Entrant Company | Title | Brand |
| Best use of digital personal assistant | Publicis Beehive | Safest Bank | DBS Bank India |
| Entry Category | Entrant Company | Title | Brand |
| Content Community | Mindshare | Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement |
| Content Community | MRM | Miracle Mom | Reckitt India |
| Entry Category | Entrant Company | Title | Brand |
| Digital Craft Digital Craft - Art Direction/Communication in digital Design | MRM | Thoughtfully Fashionable | LIVA |
| Entry Category | Entrant Company | Title | Brand |
| Digital Craft Digital Craft - Best Writing | Thinkstr | Chaabatey Raho | Dabur Red |
| Entry Category | Entrant Company | Title | Brand |
| Digital Strategy | Wavemaker | Blenders Pride’s Digital First Fashion Tour | Blenders Pride |
| Digital Strategy | Grapes Digital | MAKING JUZT JELLY MORE THAN JUST A JELLY | ALPENLIEBE JUZT JELLY |
| Digital Strategy | FoxyMoron | Mobile Ki Pendrive | Western Digital |
| Digital Strategy | Interactive Avenues – A Reprise Network Company | Undisputed Champion Before and During the Pandemic | MG Motor |
| Digital Strategy | Publicis Beehive | Safest Bank | DBS Bank India |
| Digital Strategy | Nippon Life India Asset Management | Stay Safe Series and Millennial Lockdown | Nippon India Mutual Fund |
| Digital Strategy | MRM | Reinventing a 60 year old legacy brand for the goldfish generation | BITS Pilani WILP |
| Digital Strategy | Interactive Avenues – A Reprise Network Company | Challenge Accepted – Launching a Premium SUV during a Pandemic | MG Motor |
| Digital Strategy | Mindshare | UltraTech Cement - The Expert Home Building Companion | UltraTech Cement |
| Digital Strategy | Social Panga | BEST DIGITAL STRATEGY FOR A HEALTHCARE BRAND | MANIPAL HOSPITALS |
| Digital Strategy | Schbang Digital Solutions | Myntra Fashion Superstar | Myntra Designs |
| Entry Category | Entrant Company | Title | Brand |
| Display | Mindshare | UltraTech - Chance Na Lo | UltraTech Cement |
| Display | Interactive Avenues - A Reprise Network Company | Bandish Bandits Gets Fans Singing to Their Tune | Amazon Prime Video |
| Display | Publicis Beehive | Safest Bank | Safest Bank |
| Display | Mindshare | UltraTech - How UltraTech increased audience engagement by 13X | UltraTech Cement |
| Display | Interactive Avenues – A Reprise Network Company | #XmasWithCoca-Cola | Coca-Cola |
| Display | Whirlwind | Big Results on a Small Budget – How TISS Achieved 14X ROAS | Tata Institute of Social Sciences |
The winners will be announced through a virtual event next week.
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