Campaign India Team
Jul 20, 2021

CIDCA 2021: Shortlists announced (part two)

The winners will be announced through a virtual event in the last week of July

CIDCA 2021: Shortlists announced (part two)
The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, will be announced through the week in five parts. 
Here's part two of the shortlists. To view part one click here.
Entry Category Entrant Company Title Brand
e-Commerce Omni-channel strategy Nippon Life India Asset Management Stay Safe Series and Millennial Lockdown Nippon India Mutual Fund
Entry Category Entrant Company Title Brand
Experiential Tonic Worldwide Sony TEN 2 Fantastic Nights Sony Pictures Sports Network
Experiential Thinkstr #ItsNotOK Truecaller
Experiential ITW Consulting Marriott Bonvoy Marriott
Experiential Leo Burnett My Big Ganesha Jeep India
Entry Category Entrant Company Title Brand
Format Innovation Interactive Avenues – A Reprise Network Company Unacademy Prodigy Campaign Unacademy
Format Innovation Social Panga What Would You Do? Cult Fit
Format Innovation Mindshare How UltraTech mirrored the success of onground activation to online UltraTech Cement
Entry Category Entrant Company Title Brand
Innovation in e-commerce Idealake Information Technologies Reliance Smart Money Website Reliance Smart Money
Innovation in e-commerce Idealake Information Technology IPRU AMC website ICICI Prudential AMC
Innovation in e-commerce Interactive Avenues - A Reprise Network Company Coca-Cola Dunzo New Year Campaign Coca Cola India Private Limited
Entry Category Entrant Company Title Brand
Insight-led programmatic buying Logicserve Digital Custom Bidding HDFC Life Insurance
Entry Category Entrant Company Title Brand
Integrated Interactive Avenues – A Reprise Network Company Coca-Cola x Umeedon Wali Dhoop Coca-Cola
Integrated Publicis Beehive Safest Bank DBS Bank India
Integrated Times Network Act Now - A Mental Health Initiative Times Network
Integrated Sony Pictures Networks India  Scam 1992 - The Harshad Mehta Story Sony LIV
Integrated Allied Blenders & Distillers  Sterling Reserve Blend 7 Gaming Pack Sterling Reserve Blend 7
Integrated Times Network India Revival Mission Times Network
Integrated MRM//McCann Celebrating the unspoken heroes of every Mohalla - ThankYou Vyapaariyo campaign Mastercard India
Integrated Grapes Digital From Tongue to Tong Mood Ting Tong Center Fruit
Integrated Motilal Oswal Financial Services  Skin in the Game – Motilal Oswal Motilal Oswal Financial Services Limited
Integrated Isobar India The Hope Contact Max Bupa
Integrated Mindshare UltraTech Cement - Baat Ghar Ki UltraTech Cement
Integrated MRM Team Cashless India Team Cashless India
The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:
  • Atit Mehta, marketing head, Byju's
  • Deepika Warrier, chief marketing officer, Diageo
  • Kartik Johari, vice president - marketing and commerce, Nobel Hygiene
  • Mayur Hola, head of global brand, Oyo
  • Nida Naushad, head - brand strategy and campaign, Cars24
  • Pawan Sarda, group head - digital, marketing and e-commerce, Future Group
  • Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities
  • Ramalingam Subramanian, head - marketing, CoinDCX
  • Ranjani Krishnaswamy, general manager - marketing, Tanishq  
  • Udaibir Singh, group business head, Sportskeeda
  • Victoria Banaszak, senior vice president, - marketing, Livinguard
  • Vineet Sethi, chief marketing officer, Niyo
  • Vipul Oberoi, chief marketing officer, IIFL
  • Virat Khullar, group head - marketing, Hyundai Motor India
Campaign India

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