CIDCA 2021: Shortlists announced (part two)

The winners will be announced through a virtual event in the last week of July

Jul 20, 2021 08:52:00 AM | Article | Campaign India Team Share -

The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, will be announced through the week in five parts.

Here's part two of the shortlists. To view part one click here.

Entry Category	Entrant Company	Title	Brand
e-Commerce Omni-channel strategy	Nippon Life India Asset Management	Stay Safe Series and Millennial Lockdown	Nippon India Mutual Fund

Entry Category	Entrant Company	Title	Brand
Experiential	Tonic Worldwide	Sony TEN 2 Fantastic Nights	Sony Pictures Sports Network
Experiential	Thinkstr	#ItsNotOK	Truecaller
Experiential	ITW Consulting	Marriott Bonvoy	Marriott
Experiential	Leo Burnett	My Big Ganesha	Jeep India

Entry Category	Entrant Company	Title	Brand
Format Innovation	Interactive Avenues – A Reprise Network Company	Unacademy Prodigy Campaign	Unacademy
Format Innovation	Social Panga	What Would You Do?	Cult Fit
Format Innovation	Mindshare	How UltraTech mirrored the success of onground activation to online	UltraTech Cement

Entry Category	Entrant Company	Title	Brand
Innovation in e-commerce	Idealake Information Technologies	Reliance Smart Money Website	Reliance Smart Money
Innovation in e-commerce	Idealake Information Technology	IPRU AMC website	ICICI Prudential AMC
Innovation in e-commerce	Interactive Avenues - A Reprise Network Company	Coca-Cola Dunzo New Year Campaign	Coca Cola India Private Limited

Entry Category	Entrant Company	Title	Brand
Insight-led programmatic buying	Logicserve Digital	Custom Bidding	HDFC Life Insurance

Entry Category	Entrant Company	Title	Brand
Integrated	Interactive Avenues – A Reprise Network Company	Coca-Cola x Umeedon Wali Dhoop	Coca-Cola
Integrated	Publicis Beehive	Safest Bank	DBS Bank India
Integrated	Times Network	Act Now - A Mental Health Initiative	Times Network
Integrated	Sony Pictures Networks India	Scam 1992 - The Harshad Mehta Story	Sony LIV
Integrated	Allied Blenders & Distillers	Sterling Reserve Blend 7 Gaming Pack	Sterling Reserve Blend 7
Integrated	Times Network	India Revival Mission	Times Network
Integrated	MRM//McCann	Celebrating the unspoken heroes of every Mohalla - ThankYou Vyapaariyo campaign	Mastercard India
Integrated	Grapes Digital	From Tongue to Tong Mood Ting Tong	Center Fruit
Integrated	Motilal Oswal Financial Services	Skin in the Game – Motilal Oswal	Motilal Oswal Financial Services Limited
Integrated	Isobar India	The Hope Contact	Max Bupa
Integrated	Mindshare	UltraTech Cement - Baat Ghar Ki	UltraTech Cement
Integrated	MRM	Team Cashless India	Team Cashless India

The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors: