CIDCA 2021: Shortlists announced (part two)

The winners will be announced through a virtual event in the last week of July

Jul 20, 2021 08:52:00 AM | Article | Campaign India Team

The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, will be announced through the week in five parts. 
 
Here's part two of the shortlists. To view part one click here.
 
 
Entry CategoryEntrant CompanyTitleBrand
e-Commerce Omni-channel strategyNippon Life India Asset ManagementStay Safe Series and Millennial LockdownNippon India Mutual Fund
    
Entry CategoryEntrant CompanyTitleBrand
ExperientialTonic WorldwideSony TEN 2 Fantastic NightsSony Pictures Sports Network
ExperientialThinkstr#ItsNotOKTruecaller
ExperientialITW ConsultingMarriott BonvoyMarriott
ExperientialLeo BurnettMy Big GaneshaJeep India
    
Entry CategoryEntrant CompanyTitleBrand
Format InnovationInteractive Avenues – A Reprise Network CompanyUnacademy Prodigy CampaignUnacademy
Format InnovationSocial PangaWhat Would You Do?Cult Fit
Format InnovationMindshareHow UltraTech mirrored the success of onground activation to onlineUltraTech Cement
    
Entry CategoryEntrant CompanyTitleBrand
Innovation in e-commerceIdealake Information TechnologiesReliance Smart Money WebsiteReliance Smart Money
Innovation in e-commerceIdealake Information TechnologyIPRU AMC websiteICICI Prudential AMC
Innovation in e-commerceInteractive Avenues - A Reprise Network CompanyCoca-Cola Dunzo New Year CampaignCoca Cola India Private Limited
    
Entry CategoryEntrant CompanyTitleBrand
Insight-led programmatic buyingLogicserve DigitalCustom BiddingHDFC Life Insurance
    
Entry CategoryEntrant CompanyTitleBrand
IntegratedInteractive Avenues – A Reprise Network CompanyCoca-Cola x Umeedon Wali DhoopCoca-Cola
IntegratedPublicis BeehiveSafest BankDBS Bank India
IntegratedTimes NetworkAct Now - A Mental Health InitiativeTimes Network
IntegratedSony Pictures Networks India Scam 1992 - The Harshad Mehta StorySony LIV
IntegratedAllied Blenders & Distillers Sterling Reserve Blend 7 Gaming PackSterling Reserve Blend 7
IntegratedTimes NetworkIndia Revival MissionTimes Network
IntegratedMRM//McCannCelebrating the unspoken heroes of every Mohalla - ThankYou Vyapaariyo campaignMastercard India
IntegratedGrapes DigitalFrom Tongue to Tong Mood Ting TongCenter Fruit
IntegratedMotilal Oswal Financial Services Skin in the Game – Motilal OswalMotilal Oswal Financial Services Limited
IntegratedIsobar IndiaThe Hope ContactMax Bupa
IntegratedMindshareUltraTech Cement - Baat Ghar KiUltraTech Cement
IntegratedMRMTeam Cashless IndiaTeam Cashless India
 
The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:
  • Atit Mehta, marketing head, Byju's
  • Deepika Warrier, chief marketing officer, Diageo
  • Kartik Johari, vice president - marketing and commerce, Nobel Hygiene
  • Mayur Hola, head of global brand, Oyo
  • Nida Naushad, head - brand strategy and campaign, Cars24
  • Pawan Sarda, group head - digital, marketing and e-commerce, Future Group
  • Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities
  • Ramalingam Subramanian, head - marketing, CoinDCX
  • Ranjani Krishnaswamy, general manager - marketing, Tanishq  
  • Udaibir Singh, group business head, Sportskeeda
  • Victoria Banaszak, senior vice president, - marketing, Livinguard
  • Vineet Sethi, chief marketing officer, Niyo
  • Vipul Oberoi, chief marketing officer, IIFL
  • Virat Khullar, group head - marketing, Hyundai Motor India