CIDCA 2021: Shortlists announced (part three)

The winners will be announced through a virtual event in the last week of July

Jul 20, 2021 06:30:00 PM | Article | Campaign India Team

The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, will be announced through the week in five parts. 
 
Here's part three of the shortlists. To view part one click here and part two can be viewed here.
 
Entry CategoryEntrant CompanyTitleBrand
Long-term StrategyOgilvyChabaatey Raho IndiaDabur red paste
Long-term StrategyMindshareHow UltraTech reaffirmed its position as an emphatic expert through an ingenious campaignUltraTech Cement
Long-term StrategyOrganic by MSLBuilding a Better LifeLodha Group
Long-term StrategyFamous InnovationsHacking Culture for Burger KingBurger King
Long-term StrategyFamous InnovationsInspired LivingHaier
Long-term StrategyInteractive AvenuesRajasthan Royals – The Royal AdminRajasthan Royals
Long-term StrategyMRMA Brave New World - Consumer ResearchLIVA
Long-term StrategyMRMFutureSkills Prime LaunchFutureSkills Prime
    
Entry CategoryEntrant CompanyTitleBrand
LoyaltyMRMDigitising a Legacy Loyalty ProgramHero MotoCorp GoodLife
LoyaltyTonic WorldwideSony TEN 2 Fantastic NightsSony Pictures Sports Network
    
Entry CategoryEntrant CompanyTitleBrand
Media innovationSunny Side Up Advertising India Duroflex #SleepLikeAChampionDuroflex
Media innovationInteractive Avenues - A Reprise Network CompanyBandish Bandits Gets Fans Singing to Their TuneAmazon Prime Video
Media innovationWATConsultThe Empathy Pre-RollBajaj Allianz General Insurance
Media innovationInteractive Avenues – A Reprise Network CompanyHyperLocal campaign for TanishqTanishq
Media innovationMindshareHow UltraTech mirrored the success of onground activation to onlineUltraTech Cement
Media innovationDentsu IsobarA Vice That Turned Into an Ad-ViceSkore Brand of Condoms
    
Entry CategoryEntrant CompanyTitleBrand
Mobile Mobile - DisplayMindshareUltraTech - Chance Na LoUltraTech Cement
Mobile Mobile - DisplayInteractive AvenuesBandish Bandits Gets Fans Singing to Their TuneAmazon Prime Video
    
Entry CategoryEntrant CompanyTitleBrand
Mobile Mobile - IntegratedMindshareHow UltraTech mirrored the success of onground activation to onlineUltraTech Cement
Mobile Mobile - IntegratedNippon Life India Asset ManagementAuto App Push NotificationsNippon India Mutual Fund
Mobile Mobile - IntegratedmCanvasRupa - Virtual Durga DarshanRupa
    
Entry CategoryEntrant CompanyTitleBrand
Mobile Mobile - Voice-BasedIsobar IndiaThe Hope ContactMax Bupa Health Insurance
Mobile Mobile - Voice-BasedWavemakerMother Dairy Paneer Campaign - Talking TuttlerMother Dairy Paneer
Mobile Mobile - Voice-BasedmCanvasVisa - Tap to PayVisa
Mobile Mobile - Voice-BasedWavemakerMother Dairy Haldi Milk Campaign - GaanaMother Dairy Hadli Milk
    
Entry CategoryEntrant CompanyTitleBrand
Online Commerce Campaign Online Commerce Campaign -  Customer engagementInteractive Avenues – A Reprise Network CompanyHyperLocal campaign for TanishqTanishq
Online Commerce Campaign Online Commerce Campaign -  Customer engagementNippon Life India Asset ManagementStay Safe Series and Millennial LockdownNippon India Mutual Fund
 
The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:
  • Atit Mehta, marketing head, Byju's
  • Deepika Warrier, chief marketing officer, Diageo
  • Kartik Johari, vice president - marketing and commerce, Nobel Hygiene
  • Mayur Hola, head of global brand, Oyo
  • Nida Naushad, head - brand strategy and campaign, Cars24
  • Pawan Sarda, group head - digital, marketing and e-commerce, Future Group
  • Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities
  • Ramalingam Subramanian, head - marketing, CoinDCX
  • Ranjani Krishnaswamy, general manager - marketing, Tanishq  
  • Udaibir Singh, group business head, Sportskeeda
  • Victoria Banaszak, senior vice president - marketing, Livinguard
  • Vineet Sethi, chief marketing officer, Niyo
  • Vipul Oberoi, chief marketing officer, IIFL
  • Virat Khullar, group head - marketing, Hyundai Motor India
Winners will be announced in the last week of July.