Campaign India Team
Jul 21, 2021

CIDCA 2021: Shortlists announced (part three)

The winners will be announced through a virtual event in the last week of July

CIDCA 2021: Shortlists announced (part three)
The shortlists of the 2021 edition of the Campaign India Digital Crest Awards, presented by ITW Digital, will be announced through the week in five parts. 
 
Here's part three of the shortlists. To view part one click here and part two can be viewed here.
 
Entry Category Entrant Company Title Brand
Long-term Strategy Ogilvy Chabaatey Raho India Dabur red paste
Long-term Strategy Mindshare How UltraTech reaffirmed its position as an emphatic expert through an ingenious campaign UltraTech Cement
Long-term Strategy Organic by MSL Building a Better Life Lodha Group
Long-term Strategy Famous Innovations Hacking Culture for Burger King Burger King
Long-term Strategy Famous Innovations Inspired Living Haier
Long-term Strategy Interactive Avenues Rajasthan Royals – The Royal Admin Rajasthan Royals
Long-term Strategy MRM A Brave New World - Consumer Research LIVA
Long-term Strategy MRM FutureSkills Prime Launch FutureSkills Prime
       
Entry Category Entrant Company Title Brand
Loyalty MRM Digitising a Legacy Loyalty Program Hero MotoCorp GoodLife
Loyalty Tonic Worldwide Sony TEN 2 Fantastic Nights Sony Pictures Sports Network
       
Entry Category Entrant Company Title Brand
Media innovation Sunny Side Up Advertising India  Duroflex #SleepLikeAChampion Duroflex
Media innovation Interactive Avenues - A Reprise Network Company Bandish Bandits Gets Fans Singing to Their Tune Amazon Prime Video
Media innovation WATConsult The Empathy Pre-Roll Bajaj Allianz General Insurance
Media innovation Interactive Avenues – A Reprise Network Company HyperLocal campaign for Tanishq Tanishq
Media innovation Mindshare How UltraTech mirrored the success of onground activation to online UltraTech Cement
Media innovation Dentsu Isobar A Vice That Turned Into an Ad-Vice Skore Brand of Condoms
       
Entry Category Entrant Company Title Brand
Mobile Mobile - Display Mindshare UltraTech - Chance Na Lo UltraTech Cement
Mobile Mobile - Display Interactive Avenues Bandish Bandits Gets Fans Singing to Their Tune Amazon Prime Video
       
Entry Category Entrant Company Title Brand
Mobile Mobile - Integrated Mindshare How UltraTech mirrored the success of onground activation to online UltraTech Cement
Mobile Mobile - Integrated Nippon Life India Asset Management Auto App Push Notifications Nippon India Mutual Fund
Mobile Mobile - Integrated mCanvas Rupa - Virtual Durga Darshan Rupa
       
Entry Category Entrant Company Title Brand
Mobile Mobile - Voice-Based Isobar India The Hope Contact Max Bupa Health Insurance
Mobile Mobile - Voice-Based Wavemaker Mother Dairy Paneer Campaign - Talking Tuttler Mother Dairy Paneer
Mobile Mobile - Voice-Based mCanvas Visa - Tap to Pay Visa
Mobile Mobile - Voice-Based Wavemaker Mother Dairy Haldi Milk Campaign - Gaana Mother Dairy Hadli Milk
       
Entry Category Entrant Company Title Brand
Online Commerce Campaign Online Commerce Campaign -  Customer engagement Interactive Avenues – A Reprise Network Company HyperLocal campaign for Tanishq Tanishq
Online Commerce Campaign Online Commerce Campaign -  Customer engagement Nippon Life India Asset Management Stay Safe Series and Millennial Lockdown Nippon India Mutual Fund
 
The awards celebrate excellence in digital marketing and were judged by a total of 14 jurors:
  • Atit Mehta, marketing head, Byju's
  • Deepika Warrier, chief marketing officer, Diageo
  • Kartik Johari, vice president - marketing and commerce, Nobel Hygiene
  • Mayur Hola, head of global brand, Oyo
  • Nida Naushad, head - brand strategy and campaign, Cars24
  • Pawan Sarda, group head - digital, marketing and e-commerce, Future Group
  • Piali Dasgupta, senior vice president, marketing, Columbia Pacific Communities
  • Ramalingam Subramanian, head - marketing, CoinDCX
  • Ranjani Krishnaswamy, general manager - marketing, Tanishq  
  • Udaibir Singh, group business head, Sportskeeda
  • Victoria Banaszak, senior vice president - marketing, Livinguard
  • Vineet Sethi, chief marketing officer, Niyo
  • Vipul Oberoi, chief marketing officer, IIFL
  • Virat Khullar, group head - marketing, Hyundai Motor India
Winners will be announced in the last week of July. 
Source:
Campaign India

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