Campaign India Team
Jun 11, 2015

CIDCA 2015: And the shortlists are... (1)

Shortlists in nine categories announced; 22 agencies in the race; awards night on 15 June in Mumbai

CIDCA 2015: And the shortlists are... (1)
Entries shortlisted at the Campaign India Digital Crest Awards 2015 (CIDCA) in nine of the 20 categories have been revealed. 

The categories are: Showcase, Social Cause, Experiential, Advergaming, Long Term Strategy, Integrated, Online Video, Community/Blog and Digital Strategy. 

The jury comprised: Devendra Chawla, president – foods, Future Group; Gokul Krishnamoorthy, managing editor, Campaign India; Karan Rajpal; global digital marketing, Jones Lang LaSelle; Satyapal Unnikrishnan (incubation and startup evangelist); Saurabh Srivastava, CMO, MobiKwik; Siddhartha Bortamuli, head – marketing strategy at Tata Motors Finance; and  Venke Sharma, VP – digital, marketing and CRM, Star TV Network.
 
Winners are to be announced at the awards ceremony on 15 June in Mumbai. 

Entry to the event will be restricted to pre-registered guests. 
 
More at CampaignIndiaCrest.com.
 
View the shortlists table here:
 
Entrant  Entry  Brand
     
  Showcase  
Mediacom Communications The Next Gen Test Drive Experience Audi A3
Mediacom Communications #ShareYourLight Audi 
Maxus Power of 49  Tata Tea
     
  Social Cause  
PHD India Toilet for Babli Domex
WATConsult  Can You Drive Like Your Dad?   Bajaj Allianz 
Mediacom Communications #ShareYourLight Audi A3
Fanatics and JSW Will Of Steel  JSW Steel
Fanatics & Viscomm The Magic Pencil Project ICICI Bank Beyond Banking
Godrej Consumer Products Limited #ChangeTheAir Godrej Aer
FoxyMoron Vibe the goal Viber India
Interactive Avenues Pvt Ltd “#RightToChildhood” Tata Capital
Maxus India Hangout without Internet Google India
Orcomm Media Live No Negative Dainik Bhaskar
GroupM India #DriveSafeDad CEAT TYRES
Madison Media Protect Her Heart Saffola Life
     
  Experiential  
Madison Media Wills #RocktheRamp – A 360 degree spin on fashion Wills Lifestyle
Mediacom Communications The Next Gen Test Drive Experience Audi A3
iContract - Contract Advertising  Slice Swayaamvar Immersive Digital Experience  Slice
FoxyMoron Colossal Cab Maybelline New York India
GROUP M INDIA #DriveSafeDad CEAT TYRES
     
  Advergaming  
Maxus When gaming is good for you Vodafone
Madison Media Trufan Ho Toh Jaagte Raho Dish TV
     
  Long Term Strategy  
PHD India Consumer 360 Hindustan Unilever
Interactive Avenues Pvt Ltd Building Social Media Centre to drive brand love Coca-Cola
Madison Media The Fit Foodie Marico
     
  Integrated  
Maxus The Power of Real Time Marketing Tata Sky
Maxus Power of 49 Tata Tea
Mindshare India How did Crocin become a celebrity overnight? Crocin
Interactive Avenues Dettol Banega Swachh India Dettol Banega Swachh India
Fanatics & Viscomm The Magic Pencil Project ICICI Bank Beyond Banking
Fanatics and JSW Will Of Steel  JSW Steel
Blink Digital Pro Kabaddi League Star Sports
MTV India Durex MTV Rex Talk Durex Condoms
MTV India Philips MTV Bachelor Pad Philips Male Grooming Range
     
  Online Video  
Godrej Consumer Products Limited Cinthol Alive Is Offline Godrej Cinthol
Studio Eeksaurus Production Pvt Ltd. Lonely Astronaut Kit Kat
MTV India Philips MTV Bachelor Pad Philips Male Grooming Range
MTV Digital MTV Unmasked MTV India
Mediacom India Pvt Ltd. Duracell--10X Power in Your Hand Duracell
Mediacom Communications Private Limited Shaadi Ke Side Effects – Marraiges are made in Heaven, Saved by Polo Volkswagen Polo
iContract - Contract Advertising  Slice Swayaamvar Immersive Digital Experience  Slice
Jack in the Box Worldwide FabAlley – Unfollow - Challenging the conventional lens of beauty FabAlley
TLG India Pvt Ltd (Performics)  Let’s get started on Digital first Nescafe
Maxus India Askme Anything Askme
Orcomm Media Live No Negative Dainik Bhaskar
J. Walter Thompson, Delhi Daddy Aur Zooey TATA AIA Life Insurance
Godrej Consumer Products Limited Cinthol Alive Is Offline Godrej Cinthol
     
  Digital Strategy  
WAT Consult Sin-O-Meter Godrej Appliances
PHD India Consumer 360 Hindustan Unilever
Blink Digital Pro Kabaddi League Star Sports
Mediacom India Pvt Ltd. Duracell--10X Power in Your Hand Duracell
Fanatics & Viscomm The Magic Pencil Project ICICI Bank Beyond Banking
Fanatics and JSW Will Of Steel  JSW Steel
FoxyMoron Instaglam boxes Maybelline New York India
Interactive Avenues Pvt Ltd real-time strategy leads to sales Coca-Cola
iProspect Communicate 2 Dynamic Landing Pages Cleartrip
Madison Media Protect Her Heart Saffola Life
Mediacom Communications Private Limited Shaadi Ke Side Effects – Marraiges are made in Heaven, Saved by Polo Volkswagen Polo
     
  Community Blogs  
MTV Digital MTV India Blogs MTV India
Interactive Avenues Pvt Ltd BSI Bloggers Dettol
Social Kinnect Borosil #BeautifulFood Borosil
 
 
Source:
Campaign India