App Annie has revealed the most popular and profitable games and apps of 2019, and while Facebook's family of apps remain top of the list, bullish Chinese competitors aren't far behind.
Within the top 10 apps and games by download list, Asian apps represented half, with four from China and one from Singapore—Sea's popular Free Fire game.
Unsurpisingly, Facebook Messenger, the main Facebook app, and Whatsapp continue to hold the top three slots.
Yet much to Facebook's chagrin, TikTok, which has seen a dramatic climb in users worldwide (210% year-over-year in 2019), was once again the fourth most popular app in 2019, ahead of rival Instagram.
Likee, a China-based short-video creation and sharing app, was the sole new entrant in 2019 to the top apps by downloads list.
Singapore-headquartered short-video app Vigo Video, which last year featured as the 10th most popular downloaded app, has been kicked from the list, replaced by Spotify.
Within the top apps by consumer spend category, Tinder has pipped Netflix for the top spot. Globally, consumers spent over US$2.2 billion in dating apps in 2019—twice as much as in 2017. Tinder dominates for global consumer spend over the last decade seeing strong success from in-app subscriptions. Tinder was also the second-highest non-gaming app for consumer spend over the last decade.
Gaming is the most monetised in-app category (some 72% of consumer spend is coming from gaming).
Breakout apps and games are those with the largest absolute growth in downloads or consumer spend between 2018 and 2019. Photo and video editing and sharing apps, were strongly represented as four of the top 10 breakout apps by downloads, with Likee taking the number one rank.
The social gaming app Hago一which is particularly popular with Gen Z in Indonesia一placed 4th on the list of breakout apps by downloads. This was mostly driven by its adoption in India.
Video streaming apps dominated the consumer spend breakout apps chart with YouTube, iQiyi, DAZN, and Tencent Video all featuring in the top 10.
Google's cloud storage subscription service, Google One, is the second breakout app by spend.
App Annie has made these predictions based on a panel of millions of users that it uses to create estimates for downloads. The consumer spend rankings are based on consumer spend that the iOS App Store and Google Play earned from paid downloads and in-app purchases. They do not include consumer spend earned from in-app advertising.
(This article first appeared on CampaignAsia.com)