Meta elevates Arun Srinivas to India MD

Meta has appointed Arun Srinivas as managing director and head of its India operations, effective July 1, 2025. Srinivas currently leads Meta’s ads business in India and will now take charge of the company’s strategy and operations in its largest user market.

Srinivas joined Meta in 2020 and has been responsible for revenue growth across Facebook, Instagram, WhatsApp, and other platforms. He will continue reporting to Sandhya Devanathan, who now leads Meta’s operations across India and South East Asia.

In his new role, Srinivas will integrate the company’s business, innovation, and revenue priorities to support partners and clients. He will also focus on strengthening Meta’s relationships with partners in India including advertisers and developers.

India’s digital advertising segment has been expanding rapidly with social media platforms such as those by Meta contributing heavily to this growth. As the past few years’ trend indicates, top brands from nearly all the leading sectors including FMCG, BFSI, e-commerce, telecommunications, etc, have been increasing their advertising exposure to digital pivoting from the traditional media types such as print and television. Within digital, social media has emerged as a dominant media type attracting media spends. According to an Ipsos report (December 2024), social media advertising accounted for nearly 30% of India’s total digital ad spending, higher than any other digital media type.

It’s but natural that Meta India elevated an advertising expert to the leadership role. Most of the revenue that the global social giant earns is through advertising. Given the rising adoption of social media, Meta has seen its revenues grow consistently over the last few years. For instance, in 2024, the company’s global revenues stood at $164,501 million compared to $134,902 million in 2023 and 116,609 million in 2022. Even in India, according to some media reports, the company’s ad revenue stood at INR 22,730 crores in FY2023-24, up from INR 18,308 crores in FY2022-23.