instagram

2 days ago

The scroll effect: How Instagram marketing is shaping new-age consumer behaviour in India

In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital life, says Jigsaw Brand Consultants founder.

Mar 27, 2025

Meta unveils AI-powered creator management tools

New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.

Mar 18, 2025

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

Jan 09, 2025

Why Meta’s pivot on fact-checking is the right move

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.

Dec 13, 2024

Meta meltdown: How agencies are coping with social media downtime

SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.

Aug 30, 2024

Instagram launches Creator Lab in India, expands support for aspiring creators

Building on its ‘Born on Instagram’ programme, this new initiative features around 14 creators sharing their experiences and insights, including valuable lessons from their journeys.