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Instagram expands creator reach with translations and local fonts
The new features are meant to help Indian creators reach wider audiences while preserving authentic expression.
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Cult celebrates 1 million fitness habits with playful brand banter on Instagram
India’s fitness community comes together as the fitness chain marks its milestone with humor, relatability, and social engagement.
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Microdramas test India’s appetite for stories in 120 seconds
Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.
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When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone
The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite influencer playbooks.
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Meta removes 635,000 predator-linked accounts, rolls out new teen safety tools on Instagram
“Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved contacts. That’s just common sense.” As Meta touts new protections, critics call the update surface-level and overdue.
Meta elevates Arun Srinivas to India MD
Srinivas will be responsible for supporting company's partners and clients while prioritising business, innovation, and revenue.
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